Zora has launched a significant update, allowing anyone to host live auctions, mint NFTs in real time, and interact directly with buyers through its platform. This development aims to make NFT sales more dynamic and accessible, offering creators and collectors a more engaging method for buying and selling digital assets.
How Live Works and Why It Matters
Zora Live empowers creators to showcase their NFTs in real time. Instead of traditional listings that can take days to receive bids, creators can now initiate live auctions where bids occur instantly. The platform also includes a chat feature, allowing audiences to interact, fostering an environment akin to a live online art sale combined with a chat room, building excitement as auctions progress.
For individuals new to NFTs, this feature simplifies participation and understanding. Live auctions offer immediate feedback on demand, enabling creators to gauge collector interest in specific pieces. This real-time approach aligns with trends observed in other sectors, such as live commerce in Asia, where platforms like Taobao Live have achieved substantial sales through real-time interactions. By adopting this model, NFT marketplaces can tap into similar energy and immediacy, enhancing user engagement.
Live on Zora is now available to all. 🙂 https://t.co/xSkeC2B1cY
— $zora (@zora) December 9, 2025
The NFT market has experienced a resurgence in interest for live events and real-time auctions. Data from DappRadar indicates that NFT trading volume increased by 20 percent in the first quarter of 2025 compared to the preceding quarter, with platforms offering interactive experiences being a key driver. Features like Zora's Live are helping the platform differentiate itself by fostering a sense of connection between collectors and creators, as well as the broader community. Initial reports from Zora suggest that Live auctions typically conclude faster and receive a higher number of bids than conventional listings.
More About Zora's Recent Updates
In addition to the Live feature, Zora has introduced an update enabling creators to customize their DM token-gates. Users now have the flexibility to select the size of their token-gate, choosing from options of 10,000, 100,000, or 1 million tokens. Furthermore, creators can approve messages from specific token holders, granting them enhanced control over who can access exclusive content.
You can now pick your DM token-gate.
+ Set your gate: 10K, 100K, or 1M
+ Approve messages from holders of your choosing pic.twitter.com/nFto42kUwX— $zora (@zora) December 10, 2025
This enhancement simplifies the process for NFT projects and communities to manage engagement, reward loyal supporters, and curate personalized experiences for their audiences.