Fresh optimism is building across crypto trading desks as Franklin Templeton leads the lineup with its upcoming XRP ETF, set to list on November 18 under the ticker EZRP.
The launch arrives only days after Canary Capital’s blockbuster debut shook the ETF landscape. Canary’s XRPC fund recorded $58 million in first-day trading volume, securing the strongest ETF opening of 2025. Now, many analysts believe Franklin Templeton’s brand recognition could push EZRP to an even more aggressive start.
Franklin Templeton Sparks Institutional Race for XRP Exposure
Franklin Templeton has filed another streamlined S-1 amendment to speed up regulatory approval ahead of its listing on the CBOE. Market strategists say simplicity here is not cosmetic — the firm is positioning itself for instant onboarding from wealth managers who want friction-free access to XRP.
Institutions that previously avoided direct crypto custody may now feel increasingly comfortable entering the asset through Franklin Templeton, which is viewed as a traditional heavyweight in fund management circles. This is why some specialists expect EZRP to eclipse XRPC’s early performance despite its impressive debut.
The momentum does not end there. Bitwise will follow with its own XRP ETF on November 20, widening the competitive landscape and accelerating inflows. Bitwise already made history with its Solana ETF launch last month, and the firm is now targeting a broader institutional base — including hedge funds and family offices that already hold strategic crypto allocations.
Taken together, these ETF launches are expected to trigger what analysts describe as a “liquidity rerouting event” as both traditional investors and speculative capital converge on XRP.
The great rotation from BTC to XRP will be biblical pic.twitter.com/BR6IM1qIfE
— Cobb (@Cobb_XRPL) November 17, 2025
Bullish Commentary Builds — Despite Recent Price Weakness
Surprisingly, the first ETF launch failed to boost the token’s price. XRP slipped sharply after XRPC’s debut, although traders agree this was part of a wider crypto market downturn rather than a rejection of the ETF narrative.
Several experts maintain a bullish stance. EGRAG Crypto pointed out that XRP’s 15% decline since the first ETF listing mirrors Bitcoin’s 20% drop following its own ETF release — a reminder that immediate volatility does not negate long-term upside potential.
#XRP has seen a 15% decline since the launch of the first #ETF. While, #BTC experienced a drop of around 20% on its #ETF launch date.
If we follow the same trend, #XRP could drop an additional 5% to match #BTC's performance. Additionally, compared to #ETH, which dropped 40%… https://t.co/oSnZ1e7lEX
— EGRAG CRYPTO (@egragcrypto) November 16, 2025
More importantly, XRP’s technical structure does not suggest capitulation.
The RSI currently hovers in the low-40s, a region historically associated with neutral-to-oversold conditions rather than a trend reversal. At the same time, the MACD shows fading bearish momentum, signaling that downward pressure is cooling and a reversal attempt could develop if volume returns.
Trading desks now expect that capital inflows from the round of ETF launches — spanning November 18 to 25 across providers including Franklin Templeton, Bitwise, 21Shares, CoinShares, Grayscale and WisdomTree — could provide exactly that spark.
A Defining Moment Approaches
The next seven days may decide whether XRP’s ETF ecosystem delivers a structural boost similar to what Bitcoin and Solana experienced after their own fund launches. Analysts stress that price action may remain volatile in the short term, but the introduction of multiple highly credible ETFs within one week is unprecedented for XRP.
If institutional demand matches expectations, the coming ETF lineup could mark the moment XRP transitions from a historically speculative asset into a mainstream capital-market instrument.