XRP Sees Surge in Mainstream Adoption as Institutional Confidence Grows

XRP has recently experienced a surge in mainstream adoption, with institutional confidence playing a pivotal role in its growing success. Ripple’s increasing recognition and the removal of XRP from Forbes’ “Zombie Blockchains” list signals a positive shift for the cryptocurrency.

This move suggests that XRP is undergoing a transformation, as institutions continue to embrace its potential despite the regulatory uncertainties surrounding the broader crypto market.

Ripple’s Strategic Acquisitions: Reinventing Its Value Proposition

Ripple has made several strategic acquisitions, further solidifying its position in the market. The company has acquired businesses such as GTreasury for $1 billion, Hidden Road for $1.25 billion, and Rail for $200 million. These acquisitions highlight Ripple’s growing influence and ability to enhance its capital structure.

Joe Naggar, CEO and CIO of Feynman Point Asset Management, noted that Ripple’s approach has demonstrated increased “thoughtfulness” in managing its growth, which was previously hindered by regulatory concerns. As a result, Ripple is now valued between $22 billion and $30 billion, a valuation on par with stablecoin issuer Circle.

XRP ETFs and Corporate Treasury Adoption Strengthen Market Presence

The momentum behind XRP is also evident in the growing interest in exchange-traded funds (ETFs) and treasury adoption. Canary Capital’s updated S-1 filing for its XRP ETF has put it on track for auto-listing on NASDAQ by mid-November. Similarly, Bitwise Investments filed its fourth amendment for the Bitwise XRP ETF, further bolstering institutional interest.

The approval of these ETFs could be a significant catalyst for broader market acceptance.

Moreover, XRP’s integration into corporate treasuries has gained traction this year. Companies like Trident Digital and VivoPower have been raising funds to add XRP to their treasury holdings. The most notable move came from Evernorth, which signed a deal to acquire over $1 billion worth of XRP, underscoring its growing role as a treasury asset.

XRP Price Dynamics Amid Market Volatility

On the technical side, XRP has faced some challenges. The XRP/USD pair has been trapped in a falling trend since mid-July 2025, with the price dropping below the crucial $2.7-$3 support range. However, crypto analysts suggest that the current price action may indicate that XRP is establishing a base for a potential bull rally by the end of the year.

This technical consolidation period could signal positive momentum ahead as market conditions stabilize.