Eric Trump has verified that World Liberty Financial plans to tokenize real estate assets through blockchain technology, enabling fractional ownership for retail investors. The decentralized finance platform backed by the Trump family aims to offer micro-shares in luxury properties globally.
In a CoinDesk TV interview, Eric Trump said the project involves a specific building currently under development. He envisions investors contributing as little as $1,000 to gain partial ownership with added benefits like hotel perks or exclusive access to properties.
The initiative would integrate with World Liberty Financial and its USD1 stablecoin. Trump suggested that applying tokenization could open investment opportunities to his family's global supporter base instead of seeking financing through traditional banking institutions like Deutsche Bank.
"If I decided to build a hotel in Washington, D.C. or in Dubai or in New York, why do I have to go out using Deutsche Bank? Why can't I go out to the masses?"
Trump explained regarding the direct-to-investor model.
Zach Witkoff, another WLFI co-founder, previously floated plans to bring the Trump real estate portfolio on-chain during the Token2049 event in Singapore. The strategy reflects rising institutional and retail interest in real-world asset tokenization across financial markets.
Tokenization converts traditional assets like bonds, credit, equity, or real estate into digital tokens that can be bought, sold, and transferred on blockchain rails. Global banks and asset managers are increasingly exploring the model to unlock liquidity and broaden investor access to traditionally exclusive asset classes.
World Liberty Financial launched last year, focusing on merging crypto infrastructure with traditional financial services. The protocol announced plans last month to roll out a debit card and retail application, making the USD1 stablecoin available for everyday payments.
Trump described offering fractional ownership in "high-profile properties" directly to retail investors as an alternative to conventional lending. The approach positions World Liberty Financial to bridge traditional real estate with decentralized finance models, targeting public micro-investments with perks tied to property ownership.