WLFI's RWA Expansion
World Liberty Financial (WLFI), a crypto company with backing from the Trump family, has announced its intention to launch a series of Real-World Asset (RWA) products in the first quarter of 2026. This announcement was made by co-founder Zach Witkoff during an industry event in Dubai. The company's existing stablecoin, USD1, is slated to serve as the foundational element for transactions within the platform's RWA infrastructure.
WLFI has recently asserted that USD1 has become the fastest-growing stablecoin in history. It boasts billions in volume and widespread adoption across centralized finance (CeFi) platforms, decentralized finance (DeFi) protocols, and global payment systems. Currently, USD1 ranks as the 35th-largest cryptocurrency, with a market capitalization of $2.66 billion.
Expanding Crypto Offerings
WLFI's strategic move into RWA tokenization aligns with previous disclosures made at industry conferences. The firm had previously outlined plans to tokenize commodities such as oil, gas, and timber, and to explore other asset classes like real estate. These tokenized assets are intended to be backed by USD1.
This marks the latest concrete step with defined timelines from World Liberty Financial as it continues to broaden its crypto offerings. The company has also hinted at plans to introduce a debit card and a more extensive payment ecosystem by early 2026. This initiative aims to facilitate easier real-world utilization of its stablecoin and tokenized assets.
Furthermore, Cryptopolitan previously reported that Aster DEX CEO Leonard Aster announced a partnership with the Trump-backed crypto venture. He stated that Aster DEX is collaborating with WLFI to enhance USD1 adoption by integrating and expanding the stablecoin's use on the decentralized exchange.
Market Performance and Whale Activity
Despite the announcement of its RWA product launch in January, the WLFI token has experienced a 1.4% decline. However, the token had previously surged by as much as 17% just two weeks prior, driven by token burn initiatives.
The protocol utilized approximately $10 million worth of USD1 to repurchase nearly 59 million WLFI tokens from decentralized exchanges. This buyback was executed through CoW Swap, enabling the team to acquire substantial volumes of WLFI at an average price of around $0.167, according to on-chain data.
Whale investors have also continued to accumulate the token, potentially in anticipation of future price increases. On-chain data indicates that two whales invested over $30 million to purchase the token. Nevertheless, CoinGlass data reveals a significant decrease in the token's volume and open interest, which is considered a negative indicator for the token. Currently, the coin is trading at $0.1604.
Challenges for Trump-Linked Crypto Projects
Crypto projects associated with the Trump family have faced considerable downturns in recent months. The share price of American Bitcoin Corp. (ABTC) plummeted by 38% on December 2. Since reaching its September high of $9.31, the ABTC stock price has fallen by 75%.
Eric Trump commented that the unlocking of pre-merger private placement shares at American Bitcoin is expected to lead to short-term volatility. However, he expressed confidence that the company's underlying fundamentals remain robust.
Thanks @Coachjv_. Today our pre-merger private placement shares unlocked — these early investors are freely available to cash in on their profits for the first time which is why we will see volatility. Our fundamentals are virtually unmatched and our differentiator: mining BTC… https://t.co/7h1Aqjt8iE
— Eric Trump (@EricTrump) December 2, 2025
Other Trump family-linked projects have experienced even more substantial declines. The WLFI token dropped 51% from its peak in early September. Concurrently, Alt5 Sigma, a firm promoted by the Trump sons, has seen its value decrease by approximately 75% amidst ongoing legal challenges. Over the past six months, the ALTS share price has fallen by a significant 85%.
Consequently, memecoins themed around the president and his wife, Melania Trump, have seen declines of roughly 90% and 99%, respectively, from their record highs reached in January. Recent reports suggest that projects associated with the family have collectively lost over $1 billion during the recent cryptocurrency market downturn.
Meanwhile, the $TRUMP coin is trading steadily at $6.01, following a minor surge of 0.77%. In contrast, the Melania coin has recorded a 1.76% decrease in the last 24 hours and is currently priced at $0.1212.