When I started my freelance writing career, cloud computing was the next big thing, and I loved writing about it. Even without a tech background, I enjoyed learning and turning that knowledge into something people could understand.
Now the conversation revolves around blockchain, web3, cryptocurrencies, and AI. But a lot of what people say on these topics online is misleading, or just plain wrong. The audience is desperate for clarity, and achieving that clarity has become my mission as a writer.
There's one more thing. AI has disrupted the writing process to the point where the writer can feel unnecessary when the topic is familiar and widely covered, as is the case with most legacy tech. And that’s ultimately what pushed me away from web2 topics and into the web3 space.
Writing About Cloud: Then and Now
One day, I realized I don’t want to write SEO content for traditional SaaS ever again. But I used to love it. When I first dared to explore and write about something unrelated to literature, history, and philosophy, I was tasked to research the subject and write a series of long, information-dense articles about the cloud. That was challenging in the most positive way, and it was rewarding.
Writing about the cloud at the beginning of this century was much different from writing about it today. Back then, you needed to read and learn a lot. The concept was new. The writer’s task was to educate the reader. We needed to understand it deeply, digest it, and serve it in a way that brings trust and conversions. All those SaaS, PaaS, and IaaS projects were innovative. The space was filled with visionaries who shaped what we have now. The products were reasonably different. It was a joy to learn and write about them.
It’s been a while. Now, there is a larger variety of types of products on the cloud, but essentially, they are all very similar. The market is saturated beyond belief. The writer's task is to use the knowledge gained over the years and help make a particular product appear better than countless similar ones. So far, so good.
But we also need to compete against AI or use it in some form. LLMs know all about the cloud, as that’s been one of the most popular topics for a while. No need for writing, just prompting and editing. Soon, that will be unnecessary, too. So, I should live in a constant fear of being replaced by a machine. No, thank you.
Cloud is a Thing of the Past and Present; Blockchain Exists in the Present but Belongs to the Future
Most people still don't understand blockchain, web3, and crypto. AI can generate fluent, but ultimately useless pieces, based on two types of content it’s been fed with: overly technical literature and tons of misleading social media posts.
If you know nothing about blockchain and crypto and try to learn from what most people in the space post, you’ll get the wrong idea fast. It’ll seem like web3 is all about free money, airdrops, saying GM on X, making dramatic statements about privacy and identity tied to products you don’t even understand, or believing you just buy a token, wait, and magically get rich. Always bullish, never bearish, because bearish means crypto has let you down.
But that’s delusional. That’s not what blockchain or crypto are about. Not even close.
There’s still a massive lack of good content, clear explanations of what blockchain actually does, beyond buzzwords and hype.
These are the kinds of ideas that still need human writers to unpack. People, including me, want content that connects the dots. AI needs that content as well. It can’t create it yet because it lacks the high-quality material to learn from. Once enough resources exist, LLMs will churn out endless variations. But for now, this space belongs to humans.
Cloud was new and exciting in the early 2000s. Now it is familiar and boring. The topics have been exhausted. AI can do it well.
Blockchain is new and exciting now. There’s plenty to be said, and AI can’t start the conversation first.