WhiteBIT, a prominent European centralized crypto exchange recognized for its significant user traffic, has announced its formal launch in the United States. The exchange will operate as an independent entity tailored for the US market, with strategic intentions for nationwide scaling and operation.
This expansion marks a significant move for WhiteBIT into one of the world's most clearly regulated and institution-driven markets. The exchange has already secured the necessary operational licenses and plans to broaden its presence across multiple states. WhiteBIT has reiterated its commitment to regulatory compliance, industry-standard security protocols, and competitive fee structures.
Volodymyr Nosov, Founder and CEO of WhiteBIT and President of W Group, stated, "Our decision to launch in the U.S. is driven not by expansion alone, but by the country’s proactive approach to cryptocurrency and its strong policy of attracting technology companies. The U.S. is focused on growing the industry and strengthening its leadership in blockchain innovation. We are here to contribute to this growth with secure infrastructure, trusted technology, and a long-term commitment to the market."
WhiteBIT to Establish US Leadership Team
WhiteBIT intends to assemble a senior team of US-based executives, with its headquarters planned for New York and satellite offices in various other states. The company's objective is to scale its operations in key US jurisdictions that are known for their supportive approach to the cryptocurrency sector.
The arrival of WhiteBIT in the USA coincides with the removal of many previously restrictive crypto regulations. As previously reported, even individual states are initiating their own crypto portfolios, with Texas notably stockpiling Bitcoin.
The centralized market operator is set to expand its global team, which currently comprises over 1,300 professionals dedicated to advancing global technology. WhiteBIT aims to generate additional employment opportunities within the USA by recruiting specialized local talent.
The exchange will provide its standard suite of products to US-based traders, requiring full Know Your Customer (KYC) verification. The platform offers spot trading, instant exchange services, and fiat on-ramps and off-ramps. WhiteBIT will also integrate fiat payment solutions, corporate onboarding services, and specialized institutional services.
Looking ahead, WhiteBIT plans to introduce custodial services and liquidity solutions to its offerings.
WhiteBIT Celebrates 7-Year Anniversary and Global Growth
WhiteBIT is commemorating its 7-year anniversary in 2025, having evolved from a modest platform into a global ecosystem now known as W Group. The exchange has achieved a worldwide user base of 35 million. W Group encompasses eight companies under its brand, including a cryptocurrency exchange, blockchain infrastructure development, payment services, digital banking, analytics, and more.
W Group has also initiated a global campaign focused on ongoing crypto education, with the goal of fostering user trust. Some of WhiteBIT's educational videos are set to be featured in Times Square as part of an initiative to boost adoption in the US market.
WhiteBIT has already demonstrated its capability in regulatory compliance, adhering to stringent European rules and maintaining the highest standards for anti-money laundering (AML) and KYC compliance.
Prior to its US launch, WhiteBIT recorded $1.3 billion in daily trading volumes. Its native token, WBT, was trading at $55.45, showing an increase of over 18% in the past 30 days. The WBT asset frequently reflects WhiteBIT's expansionary activities, often outperforming the broader cryptocurrency market.