Expanding Digital Finance with Crypto Access
Founded in 2021 by Walmart and venture capital firm Ribbit Capital, OnePay set out to simplify everyday financial tasks. The app already covers payments, transfers, and savings tools, but adding crypto marks a new chapter. Unlike traditional brokerages that may require multiple steps or external wallets, OnePay plans to integrate trading and custody directly in-app.
Partnering with Zerohash allows OnePay to handle the complex back-end work of digital assets—such as regulatory compliance, order execution, and secure storage—without building all of it from scratch. For users, the process will look like any other app feature, with crypto presented as another financial product rather than a separate, intimidating system.
JUST IN: 🇺🇸 Walmart-backed fintech OnePay to offer #Bitcoin and crypto trading and custody.
Bullish 🚀 pic.twitter.com/bSacjCOlWN
— Bitcoin Magazine (@BitcoinMagazine) October 3, 2025
This approach reflects a broader trend of mainstream companies moving into crypto cautiously but deliberately. PayPal, for example, already offers bitcoin and ether purchases in its app and even launched its own stablecoin in 2023. Now, Walmart’s entry through OnePay could bring crypto access to millions of new users who may have never considered opening a Coinbase or Binance account.
A Broader Shift in Retail and Finance
The timing also matters. According to data from Chainalysis, global crypto adoption has grown steadily since 2020, with emerging markets like Brazil, India, and Nigeria among the fastest adopters. In the U.S., mainstream integration remains a challenge, but familiar brands are lowering the barrier. If Walmart—one of the world’s largest retailers—normalizes bitcoin and ether access in a simple mobile app, it could push crypto further into everyday finance.
WalMart backed fintech OnePay to integrate Ethereum and Bitcoin payments into their banking app 🔥 pic.twitter.com/RxpNjzMiHI
— Crypto-Gucci.eth ᵍᵐ🦇🔊 (@CryptoGucci) October 3, 2025
Still, risks remain. Crypto markets are volatile, and regulators continue to debate oversight. OnePay’s challenge will be offering a safe, compliant, and transparent experience that appeals to first-time users while keeping costs competitive.
