Uphold has re-entered the U.S. debit card market after a two-year hiatus, launching a new card that offers cryptocurrency rewards. Cardholders can earn up to 6% back in XRP on everyday purchases made using dollars, crypto, or stablecoins.
An additional 4% in XRP rewards is available for users who choose to deposit a portion of their paycheck directly into their Uphold account, potentially bringing total earnings to 10%. Uphold states that the new card facilitates easier spending of digital assets by converting cryptocurrency to cash at the point of transaction.
The Uphold Debit Card is now available across the U.S. 💳
— Uphold (@UpholdInc) October 30, 2025
Spend 300+ digital assets anywhere Visa is accepted, online or in-store.
Earn up to 6% in $XRP on everyday purchases.
No credit checks. No waiting.
Just your crypto, your card, your way. pic.twitter.com/gbMBzRpGOT
Uphold also provides borrowing facilities, allowing users to leverage XRP, ETH, BTC, or USDC stablecoin as collateral. The borrowed funds can be accessed immediately via a Visa card, offering users liquidity without the need to sell their existing cryptocurrency holdings.
Focus on the XRP Community
Uphold executives indicated that the debit card's relaunch is specifically tailored to its community of XRP holders. Nancy Beaton, President of Uphold U.S. and Chief Revenue and Marketing Officer, stated, "We’ve had a debit card but we’re bringing a debit card back. We have a really high concentration of XRP holders in our community."
CEO Simon McLoughlin highlighted the company's dedication to this demographic, asserting, "The Uphold Debit Card does that better than any other card in the market. Unlike competitors, our card gives users up to 6% XRP back on all everyday purchases, not just for specific categories."
The debit card, which was initially revealed at XRP Las Vegas in May, is now officially accessible through the Uphold app. Customers in the United Kingdom already have access to similar services. Uphold continues to broaden its financial ecosystem, having recently reinstated staking rewards for 19 different assets, including Ethereum and Solana, earlier this year.
Strategic Partnerships and Market Position
In August, Uphold enhanced its presence in the U.S. market by integrating PayPal for instant wallet funding. This integration simplifies the process of purchasing cryptocurrency for users and improves overall accessibility. McLoughlin commented, "Uphold aims to make digital finance more accessible and user friendly."
With its new XRP rewards card, Uphold is making it simpler for individuals to incorporate cryptocurrency into their daily lives while demonstrating strong support for the XRP community. This strategic move positions the company in more direct competition with entities like Gemini, which recently introduced a credit card offering Solana rewards.