In the third quarter of 2025, Trump Media & Technology Group (TMTG), the company behind the social media platform Truth Social, disclosed a net loss of $54.8 million. This surprising financial blow comes despite the company holding a significant stash of Bitcoin—11,542 BTC—worth approximately $1.3 billion as of September 30, 2025.
The report has raised eyebrows in the financial and crypto communities alike. While such a large cryptocurrency reserve might suggest financial strength, the company’s quarterly performance paints a different picture. Operational challenges, high costs, and unclear monetization strategies appear to be weighing heavily on TMTG’s balance sheet.
Bitcoin Holdings: Impressive But Untapped
The Bitcoin holding—acquired either as a treasury asset or through investor backing—gives TMTG a unique position among tech and media companies. However, the value of those assets hasn’t been liquidated or leveraged to offset the company’s ongoing expenses.
Analysts believe that while Bitcoin offers long-term potential, it cannot be relied upon to cover operating losses in the short term. Until the company starts turning a profit or developing sustainable revenue streams, the BTC balance serves more as a safety net than a solution.
NEW: Trump Media reported a $54.8M loss in Q3 despite holding 11,542 $BTC worth $1.3B as of Sept. 30. pic.twitter.com/V60MKAQ2tL
— Cointelegraph (@Cointelegraph) November 10, 2025
Strategic Moves or Risky Business?
TMTG’s reliance on digital assets and alternative financial strategies is part of a broader trend among companies aligning with crypto-friendly policies and audiences. However, experts caution that the volatile nature of crypto markets could pose added risk to a company already facing financial instability.
Whether Trump Media can turn its fortunes around while holding such a valuable crypto asset remains to be seen. For now, the contrast between its balance sheet and its Bitcoin wallet is stark—and concerning.