Fight Fight Fight LLC, the company behind a Trump-themed cryptocurrency issued earlier this year, is reportedly in advanced negotiations to acquire the U.S. division of Republic.com, a prominent equity crowdfunding platform. This potential acquisition, if completed, could grant the Trump-affiliated venture significant access to one of the largest online investment networks in the United States. The discussions are currently confidential.
From Meme Hype to Market Ambition
Initially, the Trump memecoin emerged in January as a cultural phenomenon, serving as a digital collectible for supporters anticipating Trump's potential return to the White House. The token's value experienced a rapid surge, reaching almost $9 billion within weeks, largely fueled by retail investor enthusiasm and its political symbolism.
However, Fight Fight Fight's objectives appear to extend beyond mere hype. Sources close to the company indicate a desire to transform the project into a tokenized financial ecosystem, enabling investors and startups to conduct transactions using the coin itself. The proposed acquisition of Republic could serve as the foundational element for this strategy. Republic has established itself as a facilitator between traditional fundraising methods and the blockchain economy, supporting numerous campaigns for small businesses and Web3 initiatives. An acquisition could enable Fight Fight Fight to combine its political branding with financial utility, allowing users to invest, pay fees, or receive funding directly through the Trump-linked token.
Crypto’s M&A Revival Under a New Administration
These acquisition talks coincide with a notable increase in consolidation within the U.S. cryptocurrency industry. This trend is seen by analysts as a reaction to a perceived shift in Washington's approach, with a more favorable regulatory environment under Trump encouraging firms to repatriate capital and infrastructure to the United States. Earlier this week, Coinbase announced its acquisition of Echo, an on-chain fundraising platform, for $375 million.
Republic's investor base includes notable entities such as Galaxy Digital and the venture arm of Binance. The platform facilitates investments in equity or tokenized assets for both retail and accredited investors, positioning it at the convergence of fintech and decentralized finance.
The Rise and Retrenchment of a Political Token
Following its rapid ascent, the Trump coin experienced a significant decline in value. From its peak market capitalization near $9 billion in January, it has since fallen to approximately $1.6 billion, according to CoinGecko data. This volatility is consistent with the broader downturn in the memecoin sector, where tokens associated with internet culture and celebrity figures have lost over half their value since late 2024.
Despite the decrease in value, the project continues to draw attention. In May, Fight Fight Fight organized an exclusive dinner attended by Trump, which investors interpreted as an effort to reignite interest. The company is also reportedly seeking to raise $200 million to establish a digital asset treasury intended for accumulating and stabilizing the token.
Ownership and Strategy
Approximately 80% of the token's supply is held by CIC Digital LLC, an affiliate of the Trump Organization, and Fight Fight Fight. These holdings are subject to a three-year vesting schedule, and both entities receive a portion of the trading revenue generated by the token. Insiders suggest that if the acquisition of Republic is successful, Fight Fight Fight could implement token-based payment and grant systems, creating a self-contained financial loop where Trump's political brand functions as digital capital.
A Political Brand Turned Financial Experiment
For its supporters, this initiative represents innovation, merging national identity with blockchain utility and political allegiance. Critics, however, view it as a blurring of ethical boundaries between campaign imagery and speculative financial markets. Regardless of perspective, the Trump coin has transcended its origins in meme culture. What began as a novelty in a fringe corner of the crypto world now appears to be evolving into a deliberate business strategy, potentially reshaping the intersection of digital assets, politics, and fundraising in the context of the Trump era.