According to a new investigation by the Financial Times (FT), U.S. President Donald Trump and his family have earned more than $1 billion in pre-tax profits from their expanding cryptocurrency ventures over the past year. The report describes an extensive network of digital asset projects ranging from meme coins and stablecoins to DeFi platforms and token sales, marking one of the most profitable private crypto portfolios linked to a global political figure.
A Growing Crypto Empire
The FT report reveals that the Trump family’s crypto portfolio spans multiple product categories and ecosystems. Their ventures include trading card NFTs, Trump-branded and Melania-branded meme coins, the WLFI utility token, and a USD1 stablecoin that has rapidly gained traction across crypto exchanges.
Collectively, these projects have generated more than a billion dollars in gross earnings. Specifically, the TRUMP and MELANIA tokens are reported to have brought in around $427 million, while WLFI token sales contributed an additional $550 million. The USD1 stablecoin, which is pegged to the U.S. dollar, recorded approximately $2.71 billion in sales, though the FT notes that much of this figure represents reserve-backed circulation rather than realized profit.
Stablecoin Revenues and Institutional Structure
The USD1 stablecoin plays a central role in the Trump family’s crypto infrastructure. While its reserves are designed to maintain a one-to-one peg with the dollar, the FT highlights that interest generated from those reserves, primarily through U.S. Treasury instruments—accounts for a key source of income. Based on those yields, analysts estimate that the project may have earned roughly $40 million in interest-based profit so far.
The report also details how the family’s crypto ventures are consolidated under World Liberty Financial, a fintech enterprise managed by Trump’s sons and affiliated partners. The firm has become the operational hub for their blockchain activities, coordinating product launches and overseeing relationships with major exchanges.
Institutional Ambition Behind the Brand
While Trump has often positioned himself as a critic of unregulated crypto, the FT’s findings suggest that his family’s business operations are increasingly intertwined with the digital asset economy. Their approach, however, appears structured and institutional, focusing on tokenized products backed by verifiable reserves and partnerships with licensed financial entities rather than purely speculative crypto trading.
The investigation underscores a broader shift in the Trump family’s financial strategy, one that integrates digital asset monetization into a growing global brand ecosystem.
Outlook
The Financial Times concludes that the Trump family’s crypto ventures have evolved from novelty experiments into a sophisticated, revenue-generating operation aligned with mainstream financial infrastructure. With token sales, branded products, and stablecoin operations now crossing the billion-dollar threshold, the report suggests the family’s digital asset empire could remain a lasting fixture in both crypto markets and political finance.