Trump’s growing footprint in digital assets now reaches into mobile gaming, as a new Trump-licensed crypto title moves toward release. Early previews show a project that combines light strategy mechanics with token-based rewards. The timing comes as several Trump-linked crypto assets face steep volatility and rising political attention.
In brief
- •Trump Billionaires Club launches Dec. 30, offering TRUMP Coin-linked gameplay and NFT collectibles under a licensing deal.
- •Demo footage shows a New York board-map where players roll dice, earn funds, and upgrade properties through in-game tasks.
- •TRUMP memecoin trades at $5.89 after a 92% drop, while WLFI responds to sharp declines with a 46.5M-token buyback.
- •Trump Media posts a $54.8M loss after a major Bitcoin purchase, pressured by BTC’s fall from $118,000 to near $102,000.
A Trump-themed mobile game called Trump Billionaires Club is set to launch on the Apple App Store on Dec. 30, according to its website. The game comes from Freedom 45 Games, a studio founded by entrepreneur Bill Zanker, who was involved in earlier Trump memecoin and NFT efforts. While the title uses Trump’s name, the website states that neither the president nor his businesses played a role in its design or distribution.
Footage on the game’s website shows a digital version of New York arranged like a board game. Players roll dice to move across the map, landing on spaces that award funds for construction and various tasks. In April, Zanker was linked to a gaming-crypto idea that some compared to MONOPOLY GO, though a spokesperson denied any likeness.
Players will be able to fund their in-game accounts with cash, cryptocurrency, or TRUMP Coin. The marketplace features collectible NFT statues and pins, though a disclaimer notes they are meant for entertainment rather than investment. The project also plans an airdrop of Trump tokens to users with top pre-launch scores, which can be earned by creating an account, holding the memecoin, or referring new players.
Development notes on the project’s website outline several gameplay elements:
- •Dice-roll movement that sets player positions.
- •Property-style upgrades tied to in-game earnings.
- •Optional use of TRUMP Coin to speed up actions.
- •NFT-based items that provide cosmetic or strategic perks.
- •A referral system aimed at building a player base before launch.
Assets Under Pressure Amid Token Crashes and Company Losses
Interest in the game comes amid a rough stretch for the Official Trump memecoin, which launched days before the president took office on Jan. 20. The token rose above $73 soon after release, reaching a valuation of more than $14.5 billion, before dropping more than 92%. It trades at $5.89 as of Wednesday and rose 3.4% in the 24 hours after the game announcement.
Other Trump-related digital assets are also under pressure. WLFI, a token tied to a project associated with the Trump family, declined by 50%. The team responded by buying back 46.5 million tokens at $0.167 while defending its DeFi plans tied to its USD1 stablecoin. In a separate incident, another memecoin, SPSC, jumped 143% after a cryptic tweet from the WLFI project.
Reports also indicate a slide in the president’s personal crypto holdings, dropping from $7.7 billion to $6.7 billion over the past three months. That decline comes as Trump Media posted a $54.8 million loss last month despite a $2 billion Bitcoin purchase earlier this year. Bitcoin’s fall from $118,000 to $102,176 added pressure to the company, which still brings in under $1 million in quarterly revenue.