TradeZero has officially launched TradeZero Europe B.V. (“TradeZero Europe”), marking a significant expansion of the internationally recognized brokerage into the European market. Headquartered in Amsterdam and operating under a MiFID investment firm license issued in the Netherlands, this new entity brings TradeZero’s industry-leading platform directly to traders in the Netherlands.
The launch is in line with TradeZero’s mission of democratizing access to sophisticated trading tools. Traders can now access bi-directional trading on U.S. equities and options, along with pre- and post-market trading capabilities that are essential for capturing opportunities outside standard market hours.
“With the launch of TradeZero Europe, we’re delivering on our mission to empower active traders with institutional-grade tools,” said Dan Pipitone, Co-Founder & CEO of TradeZero Holding Corp. “From our new base in Amsterdam, traders can now access U.S. equities with real-time data, intuitive software, and our proprietary cutting edge short locate tools.”
The timing couldn’t be better, as European retail trading has seen tremendous growth, with more traders seeking access to U.S. markets and the liquidity they offer. TradeZero Europe bridges this gap, offering access to U.S. equities and options with the advanced short-selling capabilities and market access that have made TradeZero a favorite among active traders.
“This launch is the result of a long and dedicated journey,” said Michiel Lerou, CEO of TradeZero Europe B.V. “Securing our MiFID license was a significant achievement – one made possible by an incredible team working across disciplines and time zones. We’re proud to serve traders in the Netherlands and excited to scale our offering in the months ahead.”
Why TradeZero Stands Out in the Competitive Brokerage Landscape
TradeZero has built its reputation on providing traders with tools that prioritize speed, transparency, and control. At the core of TradeZero’s offering is its advanced short locate technology, a proprietary system that gives traders real-time access to easy-to-borrow, locate required, and hard-to-borrow U.S. stocks with transparent pricing.
This technology is particularly valuable for active traders who focus on short-selling opportunities. TradeZero’s locate system aggregates availability from over a dozen venues, ensuring traders get optimal pricing and availability across different markets. The platform’s real-time updates enable rapid reactions to market movements, which are crucial in the fast-paced environment of active trading.
One of TradeZero’s most innovative features is its Single Use (SU) Locates system, designed specifically for trading SEC Reg SHO threshold securities which are securities that face high volumes of unsettled trades. The SU Locates system automatically prioritizes the most affordable shares to provide a cost effective, SEC compliant, short selling solution for traders who seek to short sell these Reg SHO threshold securities.
One feature that sets TradeZero apart from its competitors is its credit-back functionality which allows traders to potentially recoup part of their locate fees for unused locates.
This flexibility is invaluable in active trading, where market conditions can change rapidly and planned positions may no longer align with a trader’s strategy. The ability to recover costs on unused locates helps traders maintain dynamic, cost-effective approaches to volatile markets.
With the launch of TradeZero Europe, these advanced capabilities are now available to a broader audience, with the aim of elevating the standard of retail trading platforms available to Dutch traders.