In the fast-evolving world of technology, where innovation dictates the pace of progress, a significant development has unfolded that will capture the attention of anyone invested in the future of digital tools and personal efficiency. The company behind the widely recognized writing assistant, Grammarly, is undergoing a transformative rebranding, taking on the identity of its recent acquisition, Superhuman. This strategic move is not just a name change; it signals a profound shift towards a more integrated and AI-powered future, promising to redefine how we approach our daily tasks and digital interactions.
Superhuman: A Bold Rebranding Strategy Unveiled
Typically, when a larger entity acquires another, the acquired brand is either absorbed or integrated into the parent company’s existing identity. However, the company formerly known as Grammarly is charting a different course. Following its acquisition of the acclaimed email client Superhuman in July, the entire company is now embracing the name Superhuman. This bold strategic decision highlights the significance of the acquired brand and its vision for the future.
Despite this overarching company rebranding, the core Grammarly product, which millions rely on for writing enhancement, will retain its familiar name. This ensures continuity and avoids confusing its loyal user base. However, the company has indicated that other acquired products, such as Coda, a versatile productivity platform brought into the fold last year, are being considered for rebranding in the long run. This indicates a cohesive strategy to unify its diverse offerings under the new Superhuman banner, creating a powerful, integrated productivity suite.
Unveiling Superhuman Go: Your New AI Assistant
Central to this transformation is the launch of Superhuman Go, an innovative AI assistant seamlessly integrated into Grammarly’s existing browser extension. This assistant is designed to be more than just a writing aid; it’s a contextual intelligence tool poised to enhance various aspects of your digital workflow. Superhuman Go is engineered to:
- •Provide intelligent writing suggestions, going beyond basic grammar checks.
- •Offer nuanced feedback on emails, helping users craft clearer and more effective communications.
- •Connect with a range of popular applications, arming it with crucial context.
The ability to connect with other apps is a game-changer. Imagine linking Superhuman Go with tools like Jira for project management, Gmail for email communications, Google Drive for document access, and Google Calendar for scheduling. With these connections, the AI assistant can perform advanced tasks, such as logging tickets directly into Jira based on an email conversation or fetching your availability from Google Calendar when you’re scheduling a meeting, all within your writing interface. This level of integration marks a significant leap in how AI can support daily operational tasks.
Enhancing Your Productivity Suite with Advanced AI
The vision for Superhuman Go extends far beyond its initial capabilities. The company plans to add functionality that enables the assistant to fetch data from various sources, including Customer Relationship Management (CRM) systems and internal company databases. This will allow Superhuman Go to suggest more informed changes to your emails or generate highly personalized content, leveraging proprietary data for superior results.
Users can easily experience Superhuman Go by activating a toggle within their Grammarly extension, allowing them to connect it to their preferred applications. Furthermore, the company offers an ‘agent store’ where users can explore different specialized AI agents. This includes a robust plagiarism checker and an advanced proofreader, both launched in August, providing a comprehensive toolkit for professional and personal use. This commitment to an evolving productivity suite demonstrates a clear path towards a more intelligent and integrated digital workspace.
Grammarly’s Strategic Evolution and Market Competition
For the past several years, the company known as Grammarly has been on a deliberate trajectory to evolve into a comprehensive productivity suite. Its acquisitions of Coda and Superhuman were key steps in this strategic expansion. With the introduction of Superhuman Go, the company is now strongly positioned to compete with established giants in the productivity space, such as Notion, ClickUp, and Google Workspace. These platforms have aggressively integrated AI-powered features into their offerings, raising the bar for digital tools.
The strategic shift to a broader productivity suite, powered by advanced AI, allows Superhuman to offer a more holistic solution that anticipates user needs and automates routine tasks. This competitive stance is crucial in a market where AI innovation is rapidly becoming the differentiator, making efficiency and contextual intelligence paramount for user adoption and retention.
Accessing Superhuman Go: Plans and Pricing
All existing Grammarly users can try out Superhuman Go right now, offering an immediate opportunity to experience its advanced capabilities. For users seeking enhanced features and broader access, the company offers product bundles and subscription plans:
- •Pro Subscription Plan: Priced at $12 per month (billed annually), this plan provides comprehensive grammar and tone support across multiple languages.
- •Business Plan: At $33 per month (billed annually), the Business plan unlocks access to Superhuman Mail, the premium email client, alongside all other features.
Beyond the current offerings, Superhuman has articulated ambitious plans to integrate more AI-powered features into its Coda document suite and Superhuman email clients. This includes fetching details from external and internal sources to automatically generate additional content in documents and email drafts, further streamlining workflows and boosting efficiency across its entire ecosystem.
The Future of Productivity is Superhuman
The rebranding of Grammarly to Superhuman and the launch of its new AI assistant, Superhuman Go, mark a pivotal moment in the evolution of digital productivity tools. This strategic move signifies a commitment to creating an integrated productivity suite that leverages artificial intelligence to anticipate user needs, automate tasks, and provide contextual intelligence across various applications. By unifying its offerings and investing heavily in AI, Superhuman is not just changing its name; it is reshaping the landscape of personal and professional efficiency. As digital environments become increasingly complex, tools that can simplify, connect, and intelligently assist users will be indispensable. Superhuman is positioning itself at the forefront of this revolution, promising a future where our digital tools are truly intelligent partners in our daily work.
Frequently Asked Questions (FAQs)
Q1: What is the main change happening with Grammarly?
A1: The company formerly known as Grammarly is rebranding to Superhuman, following its acquisition of the email client of the same name. However, the Grammarly product will retain its name.
Q2: What is Superhuman Go?
A2: Superhuman Go is a new AI assistant launched by Superhuman. It’s built into the existing Grammarly extension and provides writing suggestions, email feedback, and can connect with other apps like Jira, Gmail, Google Drive, and Google Calendar to perform contextual tasks.
Q3: How does Superhuman plan to compete with other productivity platforms?
A3: By rebranding and launching Superhuman Go, the company aims to offer a more integrated and AI-powered productivity suite. This strategy positions it to better compete with platforms like Notion, ClickUp, and Google Workspace, all of which have also been incorporating advanced AI features.
Q4: Can I try Superhuman Go now?
A4: Yes, all Grammarly users can try out Superhuman Go by enabling a toggle in their Grammarly extension.
Q5: What are some future plans for Superhuman’s AI features?
A5: Superhuman plans to add functionality for the AI assistant to fetch data from sources like CRMs and internal systems. They also aim to integrate more AI-powered features into the Coda document suite and Superhuman email clients to automatically create additional details in documents and email drafts.