Michael Saylor’s digital asset firm, Strategy, has reached a new high, with its Bitcoin holdings now valued at a record $77.4 billion. This surge comes as Bitcoin (BTC) price returns to the $120,000 level, nearly doubling Strategy’s Bitcoin value compared to 2024.
“Our journey began with $0.25 billion in Bitcoin — and an immediate $0.04 billion unrealized loss,” Saylor said on Thursday, highlighting the firm’s remarkable growth. Over the past seven weeks, Strategy added 11,085 BTC, with its most recent purchase being 196 BTC on September 29.
Bigger than major banks and small nations
Strategy’s 640,031 BTC stash is equivalent to 3.2 % of the total circulating Bitcoin supply, making it the largest digital asset treasury (DAT) globally, according to BitcoinTreasuries. Its Bitcoin value now surpasses the market capitalization of major banks like BNY Mellon, Barclays, Deutsche Bank, and Lloyds.
Adding another milestone, the publicly traded company Strategy ($MSTR) has officially overtaken Starbucks (SBUX) in market cap, with Strategy valued at $99.98 billion compared to Starbucks’ $98.57 billion, according to CompaniesMarketCap data. This mammoth BTC holdings is comparable to the GDP of other countries like Uruguay, Slovenia, and Sri Lanka.
Strategy’s record-breaking Bitcoin holdings underline the growing influence of corporate investors in cryptocurrency. As BTC returns to around $120K, the treasury of the company remains in the spotlight.