Strategy purchased 22,305 Bitcoin for $2.13 billion during the week ending January 13, 2026. The acquisition was completed at an average price of $95,284 per coin. The company disclosed the transaction through a Securities and Exchange Commission filing on January 20, 2026.
This purchase brought Strategy's total Bitcoin holdings to 709,715 BTC. The firm has spent approximately $53.92 billion acquiring these assets at an average cost of $75,979 per coin. The company now controls 3.37% of Bitcoin's total 21 million coin supply and 3.55% of the 19.98 million coins currently in circulation.
The transaction represents Strategy's largest Bitcoin acquisition since February 2025. The company had previously purchased 13,627 BTC for $1.3 billion on January 12, 2026. Bitcoin briefly traded above $97,000 on January 15, 2026, coinciding with the period when Strategy made its latest purchases.
Market Timing and Strategic Position
The acquisition comes during a period when institutional Bitcoin demand continues to expand. Analysis suggests potential institutional demand could reach $3 trillion over the next six years. Meanwhile, miners will produce only 700,000 new Bitcoin during the same period, creating a 40-to-one supply-demand imbalance.
Strategy's purchase occurred shortly after MSCI reversed its proposal to exclude digital asset treasury companies from its global indexes. Reports indicated on January 6, 2026, that MSCI decided to maintain existing treatment for companies whose digital asset holdings exceed 50% of total assets. This decision prevented an estimated $10 billion to $15 billion in forced selling from index-tracking funds.
Governments worldwide are considering Bitcoin national reserves as part of broader monetary strategies. Strategy's accumulation pattern mirrors this institutional shift toward treating Bitcoin as a strategic asset rather than a speculative holding. The firm's average purchase price of $75,979 sits below current market levels, providing unrealized gains on its entire portfolio.
Corporate Treasury Evolution and Market Structure
Strategy's aggressive accumulation represents a test case for corporate Bitcoin treasury strategies. The company funds purchases through convertible debt offerings and equity issuances while maintaining operational cash reserves. This model challenges traditional corporate treasury management frameworks that typically emphasize stable, low-risk assets.
Forecasts indicate that 2026 will accelerate structural shifts in digital asset investing. The firm notes that global crypto exchange-traded products have attracted $87 billion in net inflows since Bitcoin ETPs launched in January 2024. This institutional capital flow differs from previous cycles that relied primarily on retail momentum.
The broader corporate sector faces a decision point on Bitcoin treasury adoption. Traditional financial institutions must evaluate whether to follow Strategy's approach or maintain conventional reserve strategies. MSCI's decision to retain digital asset treasury companies in its indexes removes one barrier to institutional acceptance. However, questions remain about accounting treatment, volatility management, and fiduciary responsibility for companies holding substantial cryptocurrency positions.
Bitcoin ETF providers continue attracting institutional capital as regulatory clarity improves. The market structure now supports larger position sizes without the operational complexity of direct custody. This infrastructure enables pension funds, endowments, and insurance companies to gain Bitcoin exposure through familiar investment vehicles rather than managing private keys and cold storage systems.