The company’s Bitcoin holdings, now worth around $80 billion, have elevated it to fifth place among U.S. corporations by reserve size – just behind Berkshire Hathaway, Microsoft, Amazon, and Google.
A chart shared by the firm shows its Bitcoin stash surpassing the cash and short‑term reserves of giants like Apple, Meta, NVIDIA, and Tesla, signaling how aggressively Strategy has positioned itself in digital assets.
Bitcoin Becomes a Corporate Treasury
According to recent SEC filings, Strategy controls 640,031 BTC, acquired at an average cost of $73,983 per coin. The company paused accumulation at the start of October but ended Q3 with a fair market value of $73.21 billion and an unrealized gain of $3.9 billion, boosted by Bitcoin’s rally to $126,000.
The firm also recorded a $1.12 billion deferred tax expense due to its growing Bitcoin exposure. While the holdings are profitable, Strategy remains highly leveraged, relying on convertible debt that could restrict flexibility in a downturn.
During late September, the company sold small tranches of preferred and common stock – raising $11.3 million in proceeds – while retaining over $4 billion in unsold STRD shares. The board also increased CEO Michael Saylor’s annual security budget from $1.4 million to $2 million, reflecting heightened visibility and operational scale.
Missed Opportunities for Big Tech
Bitcoin’s surge to a $2.47 trillion market cap has reignited debate about corporate adoption. Both Microsoft and Meta previously rejected proposals to allocate a portion of their cash to Bitcoin when it traded near $100,000, missing double‑digit gains.
Ethan Peck from the National Center for Public Policy Research (NCPPR) continues to advocate for companies to assign 1–5 % of cash reserves to Bitcoin as a hedge against inflation. Despite reluctance from some tech giants, the number of public firms holding Bitcoin has more than doubled in 2025 – from under 100 to over 200.
For Strategy Inc., the bet has clearly paid off. Its approach has transformed Bitcoin from a speculative asset into a cornerstone of corporate treasury management, setting a new benchmark for how major companies might redefine liquidity in the digital era.
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