- •Strategy purchased 196 BTC for $22.1 million.
- •The firm now holds a total of 640,031 Bitcoin.
- •This move reaffirms its strong long-term Bitcoin strategy.
Strategy has made another bold move in the Bitcoin market, adding 196 BTC to its already massive holdings. The latest purchase, valued at approximately $22.1 million, increases the firm’s total Bitcoin reserves to 640,031 BTC. This consistent accumulation strategy signals long-term confidence in the future of Bitcoin as a core asset.
While many institutions are still navigating regulatory concerns and market volatility, Strategy is doubling down on its BTC investments. Their continuous accumulation reflects a deep commitment to Bitcoin as a store of value and a hedge against traditional market risks.
A Long-Term Bitcoin Vision
Strategy’s Bitcoin journey has been a headline-making campaign of aggressive accumulation. With over 640K BTC now under its control, the company is one of the largest institutional holders of Bitcoin in the world.
This latest acquisition reinforces its reputation for being unwaveringly bullish on Bitcoin’s long-term value. The firm has repeatedly stated that its BTC strategy is not based on short-term price action but on a broader vision of Bitcoin as digital gold.
Their ongoing purchases also act as a signal to other institutional players—hinting that Bitcoin may still be in its early stages of adoption within the corporate and financial sectors.
JUST IN: Strategy acquires 196 Bitcoin worth $22.1M, now holds 640,031 $BTC. pic.twitter.com/7ja6XWLdoL
— Cointelegraph (@Cointelegraph) September 29, 2025
Institutional Demand on the Rise
Strategy’s move comes amid a broader trend of growing institutional interest in Bitcoin. As traditional financial institutions begin to explore crypto exposure, firms like Strategy are leading the charge with conviction.
With Bitcoin currently trading in a tight range, the market is watching to see if other institutions will follow Strategy’s lead. Their continued accumulation could influence both price sentiment and adoption narratives in the coming months.

