Steak ‘n Shake is now stacking Bitcoin with every meal purchase. The chain donates 210 sats per order to support BTC adoption. This move marks a major fast food brand embracing Bitcoin.
In a bold move that blends fast food with fintech, Steak ‘n Shake is going all in on Bitcoin. The American burger chain has announced it is accumulating Bitcoin (BTC) and pledging to donate 210 satoshis—the smallest unit of BTC—for every meal sold. This initiative makes Steak ‘n Shake one of the few major food brands to openly support and invest in cryptocurrency.
This isn’t just a marketing gimmick. The 210 sats per meal donation nods to Bitcoin’s fixed supply of 21 million coins, a clever way to educate and excite customers about BTC’s core principles. The initiative could subtly introduce Bitcoin to millions of diners who otherwise might not have interacted with it.
Why This Matters for Crypto Adoption
Steak ‘n Shake’s decision to stack Bitcoin and support adoption has several implications. First, it demonstrates the growing mainstream acceptance of digital currency. While many retailers still shy away from crypto due to volatility or regulation concerns, Steak ‘n Shake is making it part of their corporate culture.
Second, the brand is not just talking the talk—they’re adding BTC to their balance sheet, signaling long-term confidence in its value. Whether customers pay in fiat or crypto, Steak ‘n Shake is turning every meal into a micro-investment in the future of money.
Finally, this could kick off a trend. If other fast food giants follow suit, we might see a ripple effect of Bitcoin adoption across the food industry, further pushing crypto into the everyday lives of average consumers.
ADOPTION: Steak ‘n Shake is stacking $BTC and donating 210 sats per meal. pic.twitter.com/w8Vqrx5WLY
— Cointelegraph (@Cointelegraph) November 1, 2025
Sats With Your Shake: A Win-Win Offer
Customers don’t need to do anything extra—every meal automatically supports Bitcoin. This approach lowers the entry barrier for those unfamiliar with crypto, creating a frictionless on-ramp to Bitcoin awareness. And for Bitcoin enthusiasts, it’s one more reason to grab a burger and fries.
With initiatives like this, Bitcoin is slowly becoming part of everyday life, one meal at a time.