The American fast-food chain Steak ’n Shake announced on Saturday, January 17, 2026, that it has added $10 million in Bitcoin to its corporate treasury.
The move marks the company’s most direct treasury allocation to date and formally expands its internal Strategic Bitcoin Reserve (SBR) initiative.
The announcement follows eight months of accepting Bitcoin payments nationwide using the Lightning Network, turning Bitcoin from a payment rail into a core balance-sheet asset.
Eight months ago today, Steak n Shake launched its burger-to-Bitcoin transformation when we started accepting bitcoin payments. Our same-store sales have risen dramatically ever since.
All Bitcoin sales go into our Strategic Bitcoin Reserve.
Today we increased our Bitcoin…
— Steak 'n Shake (@SteaknShake) January 17, 2026
A Self-Reinforcing Bitcoin Treasury Model
Steak ’n Shake says all Bitcoin received at checkout is routed directly into its reserve instead of being converted into fiat. The company describes this approach as a “self-reinforcing cycle”, where Bitcoin revenue helps fund operational upgrades such as store renovations and ingredient improvements without raising menu prices.
From a cost perspective, the company reports that Bitcoin payments have reduced payment processing fees by around 50% compared with traditional card networks. Management views this reduction as a structural efficiency gain rather than a short-term promotional benefit.
Measurable Sales Impact
Since launching its Bitcoin strategy in May 2025, Steak ’n Shake reports a sharp improvement in same-store performance. The company recorded a 10.7% increase in same-store sales in Q2 2025, followed by a 15% increase in Q3 2025, which it attributes in part to increased customer engagement and lower friction at checkout.
Executives say Bitcoin acceptance has attracted new customers while encouraging repeat visits, especially among digitally native consumers.
Bitcoin-Native Branding and Incentives
The strategy extends beyond payments and treasury management into branding and customer rewards:
- •Menu integration: The company introduced a “Bitcoin Burger,” featuring a bun stamped with the Bitcoin logo.
- •Philanthropy: For every “Bitcoin Meal” sold, Steak ’n Shake donates 210 satoshis to OpenSats, supporting open-source Bitcoin development.
- •Customer rewards: Through a partnership with Fold, customers can receive $5 in Bitcoin rewards when purchasing a Bitcoin Steakburger or Meal at nearly 400 U.S. locations.
Positioning Among Corporate Bitcoin Holders
Steak ’n Shake claims it is the first major restaurant chain to establish a formal Strategic Bitcoin Reserve. With this move, it joins a growing list of corporate Bitcoin accumulators, including Strategy, that view Bitcoin as a long-term treasury asset rather than a speculative holding.
The company says it plans to continue expanding its Bitcoin strategy as part of a broader effort to modernize payments, reduce costs, and align its balance sheet with digital-first consumer trends.