Sekuya has officially collaborated with Belihape.id for Padel Pop Up 2025, a padel sports event scheduled to be held at KYZN, Kuningan on 23 November 2025. This event is organized by five leading technology media platforms: belihape.id, Technologue, TeknoBuzz, Mobitekno, and SinyalMagz. Padel Pop Up aims to promote a healthy and fun lifestyle through padel, a sport that is gaining popularity in Indonesia. This collaboration is particularly noteworthy for its integration of character-based intellectual property (IP), which is designed to create a youthful and engaging sports experience that strongly resonates with the younger community.
During this event, both brands introduced a unique collaboration featuring two IP characters: Suzy, an cheerful idol character from the Sekuya Multiverse, appeared alongside Fatih, Belihape’s icon who represents an active and dynamic generation. Together, these characters symbolize a cross-industry collaboration that bridges the worlds of IP, lifestyle, and sports entertainment.
“This collaboration is our way of introducing and expanding the IP industry into offline activities that connect with young audiences. Suzy and Fatih bring a fresh identity to the padel event, showing that IP characters can live across various mediums, from digital and entertainment to sports,” stated Joshua Budiman, CEO of Sekuya.
Belihape also conveyed their enthusiasm for this partnership. Padel Pop Up is envisioned as more than just a sports event; it is also about fostering a positive community experience. The inclusion of IP characters is anticipated to enhance engagement and provide the event with a more distinct visual identity.
“This collaboration showcases how sports and the creative industry can move forward together. The presence of Suzy and Fatih not only adds a refreshing identity to Padel Pop Up 2025, but also demonstrates how local IP characters can thrive in offline experiences and genuinely connect with communities. As the CEO of belihape.id and the organizer of this event, I believe that character-driven engagement creates a more relatable, fun, and memorable atmosphere. We hope this initiative inspires more brands and local creators to experiment boldly at the intersection of sports, lifestyle, and IP entertainment,” said Priyo Pamungkas, CEO of belihape.id and Chief Organizer of Padel Pop Up 2025.
Beyond their roles as the event’s icons, Suzy and Fatih were featured across various event elements, including venue visuals and photo corners. This collaboration is intended to reinforce the growing trend of IP integration within lifestyle culture and to broaden creative opportunities for both brands and local creators. With the increasing interest in padel throughout Indonesia, Sekuya and Belihape aspire for Padel Pop Up to serve as a catalyst for more unique collaborations that unite sports, creativity, and local IP characters.