Robinhood has broadened its crypto offerings by launching spot trading for HYPE, the native token of the Hyperliquid ecosystem. The dual listings mark another milestone in the company’s ongoing expansion into digital assets as it competes with established crypto exchanges.
The announcement triggered a surge in activity across the platform. HYPE’s price jumped more than 10%, briefly surpassing $40, as retail traders reacted to the listing news.
Robinhood’s Growing Focus on Decentralized Ecosystems
HYPE’s addition reflects Robinhood’s effort to capture interest in decentralized finance ecosystems that rival centralized exchanges like Binance and Coinbase. Hyperliquid operates as a decentralized trading protocol built for scalability and high-speed order execution, features that have attracted increasing attention from both traders and developers.
NEWS: Robinhood has listeed $HYPE. pic.twitter.com/pSmj8YPlFH
— CoinGecko (@coingecko) October 23, 2025
The new listing follows reports that Hyperliquid Strategies has filed to raise up to $1 billion, signaling ambitious growth plans for its expanding DeFi infrastructure. Robinhood’s move gives retail investors early exposure to the token, reinforcing its position as one of the few mainstream brokers bridging traditional trading and Web3 assets.
Access Details and Platform Limitations
After listing BNB yesterday, both tokens are now available through the Robinhood Crypto platform, not its traditional stock trading interface. However, unlike major assets such as Bitcoin and Ethereum, HYPE trading currently comes with limitations; it is not yet available on Robinhood’s advanced trading interface for professional crypto users.
Despite those restrictions, trading volumes spiked following the launch, indicating strong early demand. The company said it plans to expand functionality for both tokens in upcoming platform updates as part of its broader “Crypto 2.0” rollout strategy.
Market Impact and Industry Context
The listings underscore Robinhood’s shift toward positioning itself as a hybrid broker, blending retail-friendly access with exposure to emerging decentralized projects. For BNB, the move provides fresh liquidity in the U.S. market at a time when Binance’s global operations continue to face increased regulatory scrutiny.
For HYPE, the debut marks a major step toward mainstream visibility. Analysts say the token’s rapid climb after listing reflects pent-up investor interest in decentralized exchange infrastructure, an area projected to see exponential growth as traders seek alternatives to centralized venues.
With these additions, Robinhood continues to solidify its standing as a bridge between Wall Street and Web3, expanding beyond Bitcoin and Ethereum into a new class of decentralized, high-performance assets.