- •Ripple received the “Best Initiative with Digital Currencies or Assets” award at the PAY360 Awards.
- •The honor highlights Ripple’s tangible impact on global finance.
- •The award reinforces Ripple’s growing influence in Europe’s fintech sector.
Ripple has been recognized for its leadership in digital finance, winning the “Best Initiative with Digital Currencies or Assets” award at last week’s PAY360 Awards, organized by The Payments Association. The award highlights Ripple’s continued success in applying blockchain and digital asset technology to enhance cross‑border payments and financial infrastructure globally.
Ripple’s Managing Director for the UK and Europe, Cassie Craddock, celebrated the achievement in a statement shared on X (formerly Twitter), writing:
We won! 🎉
At last weeks #PAY360Awards organised by @ThePAssoc, @Ripple was victorious in the Best Initiative with Digital Currencies or Assets category.
This award underscores the real‑world utility of digital asset‑enabled cross border payments, and is a huge endorsement of… pic.twitter.com/OWYD1e2XI9
— Cassie Craddock (@CraddockCJ) October 6, 2025
Recognition for Real‑World Utility and Cross‑Border Impact
The award acknowledges Ripple’s tangible progress in deploying blockchain solutions that address real‑world financial challenges, particularly the inefficiencies in global payment systems.
Ripple’s technology allows for instant, low‑cost international transfers using its digital asset infrastructure, which has been steadily integrated into banking and fintech operations across Europe and other regions.
Craddock emphasized that the recognition validates Ripple’s long‑standing commitment to innovation and collaboration within the regulated payments sector.
“This award underscores the real‑world utility of digital asset‑enabled cross‑border payments,” she said. “It’s a huge endorsement of the work we are doing to advance the technology in the UK, Europe, and around the world.”
A Team and Partner Effort
Craddock extended gratitude to Ripple’s clients, partners, and industry peers, including category sponsor Thunes Payments, for contributing to Ripple’s success and growth in the digital payments ecosystem.
“Thanks to our clients, partners, and industry peers, including category sponsor Thunes Payments, all of whom have helped us get to where we are today,” she added. “A massive shoutout to my superb colleagues in the UK and Europe who are working tirelessly to build the future of finance. This recognition is for you!”
Ripple Strengthens Its Position in Europe’s Fintech Landscape
Ripple’s win at the PAY360 Awards further cements its standing as a key player in Europe’s evolving fintech landscape. The company has made significant strides in strengthening relationships with financial institutions, expanding its On‑Demand Liquidity (ODL) product, and aligning with regional regulatory frameworks.
With Europe taking a leading role in shaping global digital asset regulation, Ripple’s growing influence across the continent signals its readiness to operate at the intersection of traditional finance and blockchain innovation.
The PAY360 award marks another milestone in Ripple’s journey to bring real‑world blockchain applications to mainstream finance. The recognition from The Payments Association adds to a series of achievements that reflect Ripple’s global momentum — and its continuing push to redefine how money moves around the world.