Ripple has officially launched Ripple Prime, a digital-asset spot prime brokerage platform for institutional clients in the United States. This launch marks a significant milestone in the company's expansion into the financial services sector. The announcement was made on November 3, 2025, following Ripple's finalization of the acquisition of Hidden Road, a multi-asset prime brokerage firm, in October.
With the introduction of Ripple Prime, Ripple has become the first crypto company to fully own and operate a global, multi-asset prime broker. This development strengthens Ripple's position at the intersection of digital assets and traditional finance. The new platform is designed to enable U.S.-based institutional investors, including hedge funds, banks, and asset managers, to execute over-the-counter (OTC) spot transactions. These transactions can be conducted across a range of top digital assets, with a particular emphasis on XRP and Ripple’s own stablecoin, RLUSD.
Ripple has confirmed that since the acquisition announcement earlier this year, Ripple Prime’s business activity has seen a threefold increase. This surge in activity underscores a strong institutional demand for compliant, high-liquidity crypto trading infrastructure.
The launch of Ripple Prime signifies a broader strategic effort to integrate digital assets into the institutional trading ecosystem. The platform aims to provide comprehensive services, including execution, settlement, and risk management, all within a single, unified framework.
By merging the liquidity and transparency characteristic of traditional markets with the efficiency offered by blockchain technology, Ripple seeks to enhance the accessibility of digital asset markets for regulated financial institutions.
This strategic expansion aligns with Ripple's long-term objective of fostering mainstream institutional adoption of blockchain-based financial instruments. It positions the company as a pioneer in merging crypto liquidity with traditional brokerage services within the U.S. market.