The holiday season, typically a time for warmth, tradition, and connection, also witnesses a significant surge in online fraud. Scammers often exploit the relaxed and distracted mindset that accompanies festive periods, preying on individuals as families gather and digital vigilance wanes.
This escalating threat has prompted major industry players to re-evaluate their approach to scam education, particularly during the busy holiday months. A new collaborative campaign has been launched with the aim of making these crucial conversations more accessible, approachable, and difficult to disregard.
Brad Garlinghouse, Ripple’s CEO, has actively joined this initiative, issuing a pointed seasonal warning to XRP holders. He has urged the community to maintain a high level of alertness and to consult ScamberryPie.com for straightforward, actionable guidance on preventing scams.
His message underscores Ripple’s continuous commitment to safeguarding its users, especially as malicious actors persist in deploying deceptive tactics such as fake livestreams, cloned websites, and impersonation schemes targeting the XRP community.
This Christmas, stay vigilant! Check out https://t.co/FxEyQnzgaB for more info on how to protect yourself and your loved ones from online scams. Proud to partner with Match Group, Cash App, National Cryptocurrency Association and Coinbase on this campaign.
Also a big shout out… https://t.co/pUqNSgjEwk
— Brad Garlinghouse (@bgarlinghouse) December 2, 2025
A New Approach to Scam Awareness
The Scamberry Pie initiative redefines scam education by framing it as a family conversation. Its creators have designed it to be lighthearted enough for holiday settings while remaining serious enough to effectively protect individuals from harm.
The campaign employs friendly visuals, concise explanations, and memorable cues to assist individuals in identifying potential red flags. Its fundamental objective is to shift scam-related discussions away from private shame and towards open, public dialogue.
This strategic approach is supported by a consortium of industry partners who are collectively addressing online fraud from various angles. Garlinghouse specifically highlighted collaborations with Match Group, Cash App, the National Cryptocurrency Association, and Coinbase. Their unified aim is to mitigate the impact of digital deception by empowering everyday users with knowledge they can confidently share.
Significance for XRP Holders
The landscape of scams is rapidly evolving, particularly within cryptocurrency spaces. Attackers are adept at mimicking official Ripple websites, initiating fake giveaways, and conducting malicious "live events" designed to compromise wallets and steal credentials.
These fraudulent schemes tend to intensify during the holiday season, as individuals spend more time online and may be more inclined to overlook or rush through notifications. Ripple’s dedicated security team works diligently year-round to combat these threats, successfully removing tens of thousands of malicious pages and impersonation attempts.
Garlinghouse emphasized that combating these threats requires a collective effort of vigilance. Users must remain cautious, meticulously verify website URLs, and refrain from interacting with unfamiliar accounts or websites. He reminds XRP holders that scammers depend on silence and hesitation; therefore, asking questions and disseminating warnings can effectively thwart an attack before it impacts a vulnerable individual.
User Safety During the Holidays
Effective protection begins with adopting simple, consistent habits. It is crucial to always double-check website URLs before entering any personal information. Maintain a healthy skepticism towards offers that promise unrealistic rewards. Avoid connecting cryptocurrency wallets through unverified links. Always confirm announcements through Ripple’s official channels before taking any action.
It is equally important to educate family members, especially older relatives who may be more susceptible to online scams, about these essential safety habits and how cryptocurrency scams operate.
A Time for Celebration and Caution
Garlinghouse's holiday message effectively balances a call for caution with a sense of optimism. The industry is actively combating fraud, and users now have more accessible tools to enhance their protection. Scamberry Pie transforms a challenging subject into an approachable conversation, enabling families to safeguard each other while enjoying the festive season.
While vigilance remains paramount, increased awareness significantly diminishes the effectiveness of scams. This Christmas, the most valuable gift XRP holders can share is knowledge.