Reliance Jio, or Jio, India’s largest telecom operator, has joined hands with Aptos Foundation and Aptos Labs to launch blockchain-based rewards for its massive subscriber base of over 500 million users. They announced it at the Aptos Experience event.
Jio’s General Manager, Pawas Chandra, said the program is already being tried out by around 9.4 million users in beta.
A big step into Web3
This is a big move for Jio in the Web3 space. The goal is to make blockchain useful for everyday users, not just for speculation. People will be able to earn and use rewards through Jio’s regular digital services, making it something practical rather than just a tech experiment.
Jio will use Aptos’ high-performance, layer-1 blockchain network to manage these rewards. Known for its speed and low transaction costs, Aptos is built to manage massive activity, something Jio needs, given the size of its network. As the program expands, Aptos Labs will take care of the technical side and make sure everything runs smoothly for millions of users.
Why Jio chose Aptos
For Jio, this isn’t about getting on the blockchain hype. They needed a system that could actually handle so many users. Aptos provides the speed, stability, and security to run smoothly for millions of people. The network can handle massive transactions easily, enabling Jio to make blockchain rewards part of everyday use for its customers.
Jio’s executives have said the idea is to blend the technology into everyday digital life so users can enjoy its benefits without even realizing they’re using blockchain. The rewards system is just the start; over time, Jio could expand this foundation into other practical and decentralized services that add real value for customers.
How it fits into India’s digital vision
The partnership also comes at a time when India is stepping up its push to use emerging technologies like blockchain and artificial intelligence in government services.
Back in August, the Centre laid out a long-term digital roadmap under its Amrit Kaal vision — a reform plan that stretches from 2022 to 2047. The idea behind it is to make public services more transparent, efficient, and accessible by weaving advanced technology into everyday governance.
Minister of State for Electronics and Information Technology Jitin Prasada told Parliament that the goal is to make governance more transparent and inclusive. There are a few big projects helping this push, like AIKosh under the IndiaAI mission, the Open Government Data portal, and the Bhashini translation program.
On top of that, India’s existing digital tools — Aadhaar, DigiLocker, UMANG, and UPI- keep making it easier for people to use tech in everyday life.
A step toward real blockchain use
For India, the Jio–Aptos deal could be one of the biggest ways blockchain is actually used by ordinary people. It puts Web3 right in front of telecom users, including a lot of people who might never have used blockchain before.
It also shows that big companies can use blockchain in a useful way for millions of people, not just for hype. With Jio’s massive reach and Aptos taking care of the tech, this could be a model for how telecom networks bring new technology into everyday life and help grow India’s digital economy.
Even though Aptos’ token price has been moving up and down, it is down about 5% in the past 24 hours, as per CoinMarketCap. The bigger picture is what really matters here: real people using blockchain in their everyday lives. The collaboration signals a broader transition toward integrating blockchain into daily services, aligning with India’s ambition to lead the next phase of global digital innovation.