New Fan Prediction Scoreboard to Enhance Live UFC Experience
TKO Group Holdings has announced a significant new deal with Polymarket, a prediction market platform. This partnership will introduce real-time prediction tools directly into UFC broadcasts, marking a major evolution in how fans engage with fights and positioning Polymarket at the forefront of live sports engagement in 2025.
The collaboration will launch a new Fan Prediction Scoreboard during UFC events. This feature will display how fans anticipate each fight will unfold. As the live action progresses and shifts, the predictions on the scoreboard will dynamically update in real time.
AAAAAND NEW…
Official Exclusive Prediction Market of the UFC & TKO.
POLYMARKET pic.twitter.com/7QzS3Yg41X
— Polymarket (@Polymarket) November 13, 2025
TKO states that this initiative aims to foster a deeper connection between viewers and the action, whether they are watching from home or attending in person. The Fan Prediction Scoreboard will be integrated into live broadcasts and will also be visible within arenas for fans in attendance.
TKO and Polymarket Unveil Strategic Partnership Details
TKO, the parent company of UFC and the forthcoming Zuffa Boxing, will implement Polymarket’s prediction tools across both sports entities starting this year. TKO leadership indicated that the new system is designed to enrich the narrative surrounding fights. They also emphasized that incorporating fan input allows viewers to feel a greater sense of participation, moving beyond passive observation.
UFC 🤝 Polymarket | The @ufc has chosen to partner with @Polymarket as its Exclusive and Official Prediction Market.
Ringing in the partnership, only at NYSE.
$TKO | @TKOGrp | @PolymarketSport | @shayne_coplan | @danawhite | @AriEmanuelpic.twitter.com/uz1RfGok20— NYSE 🏛 (@NYSE) November 13, 2025
Polymarket's platform is recognized for its straightforward "yes or no" market structure. Users on the platform do not engage in sports betting; rather, they trade on potential outcomes based on collective sentiment. Market prices fluctuate as opinions evolve. This established system will now form the foundation for the new UFC prediction scoreboard.
Significance of the TKO-Polymarket Partnership
The UFC is a globally recognized sport characterized by rapid shifts in energy and intense emotional responses. TKO believes this dynamic nature makes it an ideal environment for real-time fan forecasting. Polymarket also highlighted that UFC fights consistently generate strong public debate, and this new feature will provide fans with a direct channel to express and engage with that debate in real time.
This is a special moment for me too. Being a big fan of UFC myself, its a special feeling that @Polymarket is fully powered by @0xPolygon and is now official and exclusive partner of @ufc
Polygon Ventures and I personally also backed @Polymarket with a significant investment in… https://t.co/mPV6MPYhfp
— Sandeep | CEO, Polygon Foundation (※,※) (@sandeepnailwal) November 14, 2025
The agreement also designates Polymarket as the inaugural official brand partner for Zuffa Boxing, which is slated to launch in January 2026. Polymarket will contribute to digital content, live activations, and the development of new fan engagement tools as the boxing brand commences its operations.
An Overview of Polymarket
Polymarket operates as a prediction market platform, primarily focusing on event-based questions. The company has recently expanded its presence in the United States, re-establishing operations after securing approval from regulatory bodies. This regulatory clearance has reinforced its standing as one of the most rapidly growing forecasting platforms.