French banking group ODDO BHF officially launched its euro‑backed stablecoin EUROD on October 15, 2025. The asset, available on the Bit2Me exchange, aims to cater to both institutional and retail users under EU MiCA regulations.
Guy de Leusse, Deputy COO of ODDO BHF, emphasized the importance of offering an alternative to US dollar‑denominated stablecoins: “We felt it was essential to offer a European solution denominated in euros in order to provide an alternative to stablecoins denominated in US dollars. Our ambition is to become a leading issuer in the key currency that is the euro, and to build a broader range of high‑performance and accessible digital financial services.” – source
Market Impact
EUROD’s introduction impacts euro trading pairs and euro‑aligned DeFi protocols. The initiative underscores ODDO BHF’s commitment to integrating traditional banking with modern blockchain solutions.
Institutional and retail users gain access to a market‑risk‑free solution. The stablecoin facilitates faster, transparent, and secure payments, enhancing euro liquidity in digital‑finance sectors.
Industry Significance
The entry of banking institutions into digital‑currency markets highlights a shift. ODDO BHF’s stablecoin complies with significant EU regulations, paving the way for other banks to follow suit in developing stablecoins.
Historically, euro‑backed stablecoins issued by regulated banks have boosted on‑chain EUR liquidity. Analysts predict similar outcomes for EUROD, which could influence EUR‑flavored DeFi protocols and euro‑denominated trading activity.