New Product Offers Liquidity Without Asset Sales
Nordic digital asset brokerage K33 has launched a new crypto-backed loan product, marking a significant expansion of its service offering and positioning the company among the first providers in the Nordic region to offer loans secured by digital assets.
The firm, which is listed on the Nasdaq First North Growth Market, said the product allows eligible clients to unlock liquidity without selling their Bitcoin or other cryptocurrencies.
Under the new offering, clients can use crypto holdings as collateral to borrow USDC, enabling access to capital while maintaining long-term exposure to digital assets.
Crypto-backed lending has so far been largely unavailable across the Nordic market, making K33’s launch a notable development for regional investors seeking alternative financing options tied to digital assets.
Strategic Expansion and Treasury Deployment
K33 Chief Executive Officer Torbjørn Bull Jenssen stated that the product reflects the company’s broader strategy of building practical, balance-sheet-backed solutions. "Crypto-backed loans give clients access to liquidity without having to sell assets they believe in for the long term," Jenssen said.
He added that the launch also demonstrates how K33’s Bitcoin treasury strategy is designed not only to hold BTC, but to deploy it in a disciplined manner to generate yield and support new products.
The initiative builds directly on K33’s long-term Bitcoin treasury approach, which focuses on accumulating a meaningful BTC position to unlock what the company describes as "operational alpha" across its business.
By leveraging its balance sheet, K33 aims to create additional revenue streams while enhancing client offerings beyond traditional brokerage services.
By combining crypto brokerage, infrastructure services, and balance-sheet-backed lending, K33 is positioning itself as a full-service digital asset company.
The firm said the crypto-backed loan product is intended to increase client engagement, broaden its product suite, and introduce a new yield-generating use case for its Bitcoin treasury, reinforcing its differentiation as a Bitcoin-focused treasury company.
Rollout and Application Process
The rollout will begin with a limited group of selected clients. K33 said interested parties can submit an expression of interest through its website, with all applications subject to eligibility checks and agreed loan terms. The company did not disclose specific loan-to-value ratios or interest rates at launch.