House of Doge has announced the development of Such, a mobile application designed to enable Dogecoin payments for everyday transactions. The app aims to bridge the gap between cryptocurrency holders and merchants by providing self-custody tools alongside integrated commerce features.
The initiative represents a strategic push by the Dogecoin Foundation's corporate entity to expand the memecoin's role beyond speculative trading. Such is scheduled for release in the first half of 2026, following a closed beta testing period.
House of Doge operates as the official business arm of the Dogecoin Foundation. The company recently finalized a merger agreement with Nasdaq-listed Brag House Holdings in December. The combined entity is expected to go public after the transaction closes, which both parties have targeted for early 2026.
Core Features and Merchant Integration
The Such app will launch with several foundational capabilities. Users will be able to create self-custodial wallets directly within the platform. The application will display a real-time transaction feed for monitoring payments.
A key component involves merchant-focused tools labeled ”Hustles.” These features allow individuals and small businesses to list products or services while managing Dogecoin payments. The system is designed to minimize technical barriers for both buyers and sellers.
Timothy Stebbing, chief technology officer at House of Doge, highlighted the prevalence of side businesses within the Dogecoin community. He stated, "I've seen so many people in the Dogecoin Community try to start something themselves. Be it an artist selling prints or a person offering lawn care services, everyone has a side hustle these days."
The platform prioritizes simplicity in user experience. Merchants will be able to begin accepting Dogecoin payments with minimal setup requirements. House of Doge has confirmed that additional features remain under development but declined to provide specific details.
Development Timeline and Technical Approach
The Such project entered active development in March 2025. A team of 20 engineers based in Melbourne, Australia, is leading the technical implementation. The application builds on open-source technology created by the Dogecoin Foundation.
The architecture emphasizes non-custodial solutions. Users maintain control of their private keys rather than entrusting funds to third-party services. This approach aligns with cryptocurrency principles of financial sovereignty.
House of Doge plans to conduct a closed beta before the public launch. The company is accepting registrations from users interested in testing the platform and providing feedback during the trial phase.
The Such brand has existed in digital spaces since 2023. The app's X account made its initial post that year with a cryptic date reference. In January 2025, the account announced that the suchpay.com domain had been secured. The website currently displays a placeholder message advertising ”instant” Dogecoin payments with 1% transaction fees.
Marco Margiotta, chief executive officer of House of Doge, articulated the company's vision for the memecoin. He said, "We want to see Dogecoin become a widely used global decentralized currency." This statement reflects the organization's intention to position Dogecoin as a practical payment method rather than purely a speculative asset.
Dogecoin's price showed no immediate reaction to the Such app announcement. At the time of writing, Dogecoin trades at approximately $0.1239, down 4.14% in the previous 24 hours.