New Pricing Effective November 1
MultiChoice Nigeria has announced a further reduction in the prices of its DStv and GOtv decoders. Effective November 1, the DStv decoder will be available for N7,900, down from N10,000. Similarly, the GOtv decoder price has been reduced to N6,500. This marks the second price adjustment by the South African-based company in recent months.
In a statement released on Monday, MultiChoice highlighted that these price reductions are part of its ongoing commitment to providing better value and affordable access to premium entertainment for Nigerian households. The company affirmed its dedication to ensuring that customers can continue to enjoy a wide range of entertainment options without undue financial strain.
The statement specified the new pricing structure: "With the new adjustment, the DStv decoder now sells for ₦7,900, while a GOtv decoder sells for ₦6,500. The DStv dish is set to sell at ₦10,000, while the GOtenna will go for ₦3,500."
Reinforcing Commitment to Affordability and Customer Retention
This latest price adjustment follows a significant reduction in June, implemented under the company’s "We’ve Got You" campaign. During that period, MultiChoice had already slashed the price of a DStv decoder by 50%, from N20,000 to N10,000, and the GOtv decoder from N18,600 to N9,900.
Tope Oshunkeye, Executive Head of Marketing at MultiChoice, commented on the price adjustment, stating that the move aligns with the company's objective to keep entertainment accessible to all Nigerians. He also indicated that these efforts are aimed at regaining customers who may have switched to other platforms.
“As the festive season draws closer, family time and celebrations are a big part of our lives, and what better way to do this than to spend quality time with loved ones while enjoying premium entertainment. At MultiChoice, we remain committed to making world-class storytelling accessible to every home.”
Oshunkeye further explained that the price reductions enable more families to enjoy high-quality local and international entertainment without significant financial pressure. The new pricing structure will be effective from November 1, 2025, coinciding with the launch of MultiChoice's Festive Campaign.
Content Offerings and Financial Performance
In its latest financial results for the year ended March 31, 2025, MultiChoice Group reported a decline of 1.2 million active subscribers, bringing the total to 14.5 million. Despite this subscriber dip, the company is enhancing its content offerings for the festive season.
MultiChoice announced that during the festive period, it will broadcast a rich selection of content, including kids' programming, international blockbusters, and local original series such as "The Low Priest," "Mother of the Brides," and "Etiti," across both DStv and GOtv platforms.
Football enthusiasts can look forward to extensive coverage of major leagues and tournaments, including the Premier League, Ligue 1, La Liga, Serie A, and the Africa Cup of Nations (AFCON), all available on SuperSport channels.
Details of the "We've Got You" Campaign
The "We've Got You" offer, introduced in June, was designed to reward both existing and returning subscribers, as well as attract new customers by making premium content more accessible. MultiChoice stated that this initiative underscores its commitment to rewarding its customer base.
As part of this campaign, MultiChoice provided customers who paid their current subscriptions in full between June 16 and July 31, 2025, with a complimentary upgrade to a new DStv package tier. This initiative was positioned as a response to the prevailing economic conditions in Nigeria and their impact on consumers' purchasing power.
The company also noted that this strategy is intended to help retain active customers in a competitive market where platforms like Netflix and YouTube are prominent. "By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news," the company stated.
The automatic upgrade was applicable to all active and returning subscribers who renewed their subscriptions within the specified promotional period.
MultiChoice has experienced a notable subscriber decline over the past two years, losing 2.8 million subscribers. The company also faced a financial impact of $576.5 million (R10.2 billion) due to the depreciation of African currencies against the US dollar. These challenges were attributed to a combination of macroeconomic pressures, piracy, intense competition from global streaming services, and significant investments in its own streaming platform, Showmax.
In its financial statement to investors, MultiChoice acknowledged the ongoing pressures: "Although reflecting an improvement on FY24 trends, this indicates ongoing broad-based pressure across the group’s entire customer base."