BitcoinVIP Casino, a crypto-focused online casino and sportsbook that has awarded over 10 Bitcoins (approximately $1,000,000) in its weekly tournaments as of August 2025, has unveiled its partnership with world-class DJ, producer, and entertainer Steve Aoki as part of a multi-stage rollout of its platform rebrand.
As crypto-native online casinos have grown in popularity, riding on the impetus from regulatory clarity and the general improving sentiment around the sector, BitcoinVIP Casino has upped the ante with the announcement of its platform rebrand, which it has strategically synced up with its partnership with Steve Aoki, the human embodiment of “turn-up culture.”
Riding the Crypto Casino Boom
The partnership comes as the crypto gambling industry experiences explosive growth. The market reportedly did over $81 billion in betting revenue in 2024 and is projected to do even better this year.
Prediction markets, which are quite different from crypto casinos but also involve betting on events, have also seen astronomical growth this year, mainly due to the mainstream expansion powered by the regulatory clarity around these kinds of marketplaces.
BitcoinVIP's rebrand positions the platform to capture this momentum with a focus on transparency and player rewards.
The platform offers instant rakeback, daily bonuses, weekly cash rewards, and a visible dashboard tracking benefits in real time. It also stakes a claim at offering its VIPs the world's first Bitcoin VISA Credit Card and VIP Bespoke Concierge service.
In its announcement, BitcoinVIP mentions that “The multi-year partnership between BitcoinVIP Casino and Steve Aoki is part of a planned global expansion of the exclusive blockchain-based gaming experience of the rebranded and upgraded online crypto casino.”
The partnership is part of a multi-phase rollout starting on December 1, 2025. It will also introduce Aoki-themed games exclusive to BitcoinVIP, along with private events, VIP experiences, backstage access, livestreams, and meet-and-greet opportunities for players.
Aoki Brings a Packed Crypto Portfolio to BitcoinVIP Casino
Aoki has been active in the crypto space for years, calling himself a believer. He has walked his talk with investments and project launches.
In early 2022, he created the A0K1VERSE NFT, which came with a membership community.
He’s also not new to partnering with platforms or investors, with one of such being his partnership with STEPN, a move-to-earn Web3 platform. They collaborated to co-brand a digital sneaker collection.
His investments in crypto platforms include, but are not limited to, GameFi projects.
Regarding his partnership with BitcoinVIP, Aoki said, "Crypto and gaming have always been parts of my world, and BitcoinVIP is pushing both forward in a way that feels fresh, fun, and genuinely player-first," adding that "This partnership is all about creating moments that hit like a drop: big energy, big rewards, and experiences you can't get anywhere else."
He also stated that the partnership “is all about creating moments that hit like a drop: big energy, big rewards, and experiences you can’t get anywhere else.”
"Partnering with Steve Aoki marks a major milestone for BitcoinVIP," said Martin Varrand, chief marketing officer of Traffic Streamer, BitcoinVIP's marketing partner.
"Steve's creativity, global reach, and deep connection to digital culture perfectly align with the mission to build the most exciting and rewarding crypto gaming experience out there. Together, we’re introducing a new era where entertainment, community, and innovation come together in a way this industry hasn’t seen before.”