Michael Saylor has indicated that Strategy is poised to make another significant Bitcoin purchase, which would elevate its holdings to more than 3% of Bitcoin's total circulating supply. Saylor shared a cryptic post on X, stating "Bigger Orange," a phrase he has previously employed before announcing new Bitcoin acquisitions.
Currently, Strategy holds approximately 687,410 Bitcoin, representing roughly 3% of Bitcoin's maximum supply of 21 million coins. Since 2020, the company has executed over 94 Bitcoin purchases, with an average acquisition price around $75,000 per Bitcoin.
In the past week alone, Strategy acquired 13,627 BTC for approximately $1.25 billion, utilizing a combination of debt, equity, and cash. With Bitcoin trading near $95,000, Strategy's unrealized gains have substantially increased. This considerable exposure has positioned the company as one of the world's largest corporate Bitcoin holders, reinforcing its identity as a firm strategically focused on Bitcoin for the long term.
₿igger Orange. pic.twitter.com/HI47hMCnui
— Michael Saylor (@saylor) January 18, 2026
Strategy's Bitcoin Investment Strategy and Market Performance
Despite its significant Bitcoin holdings, Strategy's stock price (MSTR) has not yet fully mirrored the growth of its digital asset portfolio. TradingView data indicates that MSTR shares experienced a modest rise of about 4% over the last week and have seen an increase of over 12% year-to-date. At the time of reporting, the stock was trading near $174. Over the past five years, MSTR has demonstrated strong long-term performance, gaining more than 180%.
Investor confidence in Strategy has also been bolstered by MSCI's decision not to alter its index rules, thereby alleviating concerns regarding the company's market positioning. Many investors now view MSTR as a leveraged proxy for Bitcoin, suggesting that the stock's performance often amplifies Bitcoin's movements, particularly during price increases or when Strategy announces new Bitcoin acquisitions.
Current Bitcoin Market Sentiment and Outlook
In the short term, Bitcoin market sentiment remains cautious. Analyst Ted Pillows has highlighted observations of tightening liquidity and significant trading interest within the $96,000 to $98,000 price range. These specific price levels frequently attract substantial trading activity, which can potentially moderate price momentum or lead to increased volatility.
Notwithstanding the caution exhibited by retail traders, institutional activity in Bitcoin futures is on the rise, indicating that larger market participants are actively positioning themselves for future price movements. While corporate accumulation of Bitcoin continues to be robust, short-term price action for Bitcoin may continue to experience volatility.