At Binance Blockchain Week on December 3, Michael Saylor, Executive Chairman of Strategy, addressed a question that has intrigued investors for years: when will he sell Bitcoin?
Saylor offered a clear framework tied to the relationship between the company’s equity and the net asset value of its Bitcoin holdings.
Selling Equity Versus Bitcoin
He explained that if the company’s equity trades above the net asset value of its Bitcoin, the strategy would be to sell equity to create shareholder value. Conversely, if equity trades below Bitcoin’s net asset value, the company may sell Bitcoin or Bitcoin derivatives to maintain balance. This approach highlights a disciplined, market-driven method for managing Bitcoin exposure while prioritizing investor returns.
When will Michael Saylor sell Bitcoin?
At Binance Blockchain Week on December 3, Strategy Executive Chairman Michael Saylor stated that “when our equity is trading above the net asset value of the bitcoin, we just sell the equity it creates shareholder value and when the equity… pic.twitter.com/B07NCpVTQ2
— Wu Blockchain (@WuBlockchain) December 6, 2025
Saylor’s comments provide insight into a dynamic approach to asset management. Selling equity when it trades above the net asset value of Bitcoin allows Strategy to capture gains from market optimism without liquidating the underlying crypto. Equity represents the company’s value as a whole, including Bitcoin holdings, and selling shares during a premium period benefits shareholders by locking in additional value. On the other hand, selling Bitcoin or derivatives when equity trades below net asset value protects the company against market downturns and preserves liquidity.
More About Strategy
Phong Le, CEO of Strategy, appeared on CNBC PowerLunch to discuss the dynamics between $MSTR and Bitcoin, explaining how the company’s stock often mirrors Bitcoin’s price movements. He highlighted how the firm’s USD reserves help address recent market fears and uncertainty, offering stability amid volatility.
This afternoon, Phong Le, CEO of @Strategy, joined @CNBC@PowerLunch to discuss how $MSTR moves with bitcoin, how our USD reserve addresses recent FUD, the shifting Overton Window, key volatility drivers, and why bitcoin’s long-term outlook remains strong. pic.twitter.com/1t5hsfov0m
— Strategy (@Strategy) December 5, 2025
Le also discussed broader market perspectives, including the shifting Overton Window that reflects changing attitudes toward crypto, as well as the key drivers behind short-term price swings. Despite these fluctuations, he emphasized that Bitcoin’s long-term outlook remains strong, reinforcing confidence in its role as a durable digital asset for investors.