MEXC, a global leading cryptocurrency exchange, has released its November operations report, indicating a substantial increase in user activity across utility-driven market sectors. The report also reveals a record level of alignment between trading volume and price performance on its platform, underscoring MEXC’s position in rapid listing and early-stage asset discovery. The exchange continues to reduce the time lag between emerging trends and actual tradability by facilitating user access to high-growth opportunities before they reach the broader market.
Key highlights from the report include:
- •The Top 10 new tokens by trading volume achieved an average peak gain of 1,329%.
- •Utility tokens continued to lead market gains, with DeFi accounting for 30%, Infrastructure for 40%, and Decentralized AI for 20%.
- •The BSC ecosystem led November returns, contributing 40% of the top-performing tokens across DeFi, AI payment infrastructure, and entertainment applications.
- •The correlation between trading volume and price performance reached its highest rate in 2025 at 80%, suggesting a more rational market structure.
- •MEXC Launchpad users experienced returns of up to 125% through the MON launchpad campaign.
- •The Airdrop+ program distributed over 2 million USDT and engaged 6,551 participants.
Utility Sector Dominates Trading Volume
MEXC sustained its momentum in November, driven by its strategy of rapid listing and early-stage momentum capture. Despite general market volatility, users were able to access emerging narratives and tokens with minimal delay between project traction and listing. The top 10 tokens by spot trading volume demonstrated an average peak gain of 1,329%, with a strong market focus on utility-driven sectors. Traders gravitated towards tokens addressing key market challenges such as scalability, liquidity efficiency, and payment frameworks.
DeFi and infrastructure projects were prominent among the top 10 tokens by spot trading volume, representing 30% and 40% respectively. Notable performers included MMT (+2,720%) and Trust (+1,900%). Decentralized AI and entertainment tokens, such as Beat (+2,991%), comprised the remaining 30%.
BSC Ecosystem Retains Market Leadership
For the third consecutive month, the BSC ecosystem maintained its leadership in top-performing assets across various blockchains. High-performing BSC assets constituted 40% of the top-performing tokens, showcasing broad thematic diversity. These assets spanned across significant market narratives, including DeFi, decentralized AI, payment infrastructure, and Web3 entertainment. The Ethereum ecosystem accounted for 20% of the top 10 high-performing tokens, with assets focused on technical infrastructure like data storage and AI tooling. Projects within the DeFi and InfoFi infrastructure sectors, supporting real-world implementations and innovative narratives, were represented on SUI and BASE. Additionally, emerging ecosystems such as MONAD and ALGO contributed to the diversification of the chain.
Trading Depth and Price Performance Converge
The top 10 tokens by peak performance in November recorded an average gain of 1,664%. Notably, eight of these tokens appeared on both the top 10 trading volume and top 10 price performance lists. This 80% overlap rate represents the strongest liquidity-price correlation observed on the platform in 2025. In light of recent market trends, this convergence suggests a shift from purely speculative trading towards assets with substantial liquidity and fundamental validation. Beyond the primary utility sectors, MEXC’s listing approach also facilitated significant gains in WOJAKONX (2,076%) and BAY (1,758%) from the MEME and learn-to-earn market segments.
Launchpad And Airdrop+ Continue to Accelerate User Participation
MEXC's user-centric reward programs continue to drive significant user engagement on the platform. Users participating in Launchpad earned returns of up to 125%, with MON delivering exceptional early-stage performance. The SOL launchpad campaign provided new users with a 50% discount, offering an accessible entry point into a blue-chip asset. Concurrently, five Spin & Win events and the ongoing CHZ All-Star Wheel offered users opportunities to win prizes up to 250,000 USDT and premium items through straightforward participation mechanics.
The MEXC Airdrop+ program facilitated 46 campaigns in November. This program distributed over 2.3 million USDT and attracted more than 6,500 participants, thereby enhancing visibility for new listings and providing early users with valuable rewards. As the market stabilizes after recent volatility and liquidity increasingly aligns with fundamentals, MEXC is strategically positioned to offer its users early access to promising projects, diverse earning opportunities, and support within a mature, utility-driven market cycle.
About MEXC
Established in 2018, MEXC is dedicated to being "Your Easiest Way to Crypto." Serving over 40 million users across more than 170 countries and regions, MEXC is recognized for its extensive selection of trending tokens, regular airdrop opportunities, and competitive trading fees. The platform is designed to be user-friendly, catering to both novice traders and experienced investors by providing secure and efficient access to digital assets. MEXC emphasizes simplicity and innovation, aiming to make cryptocurrency trading more accessible and rewarding for everyone.