- •Metaplanet’s Bitcoin strategy could propel it beyond Toyota by 2030.
- •The company expands holdings with a $623 million Bitcoin purchase.
- •Analysts predict Bitcoin’s rise may redefine Japan’s corporate power balance.
Bitcoin’s latest surge has sparked renewed optimism among investors, and Metaplanet has become the latest name fueling excitement. According to Adam Livingston, the Tokyo-based firm could soon rival Toyota’s dominance if it continues leveraging Bitcoin as its primary growth strategy.
Livingston predicts that Metaplanet’s bold accumulation plan could position it as Japan’s most valuable company by 2030. He believes the firm’s target of acquiring 210,000 BTC by 2027 will serve as the foundation for this transformation.
At a projected Bitcoin price of $1,000,000 per coin, Metaplanet’s holdings would be worth around $210 billion, giving it a potential market valuation of $315 billion when adjusted for premium estimates.
He compared this potential leap to Toyota’s expected growth, estimating the automaker’s compounded annual rate at between 5 % and 8 %. Even at that pace, he argued, Toyota’s market value could still fall below Metaplanet’s projected rise.
Livingston noted that his 2030 timeline was conservative, assuming Metaplanet halts Bitcoin purchases after 2027, which he considers unlikely.
Metaplanet will become the most valuable Japanese company in the world in ~5 years (2030) given these variables:
– 210,000 BTC reached (their 2027 goal… they could have a lot more by 2030)
– 1.5x mNAV
– $1,000,000 BTC (within power law)
– Toyota appreciating their w/ their…— Adam Livingston (@AdamBLiv) October 8, 2025
Metaplanet Expands Bitcoin Holdings to Strengthen Position
Metaplanet, a Japanese Bitcoin treasury firm, has expanded its cryptocurrency portfolio with a fresh acquisition of 5,268 BTC worth 91.6 billion yen, or about $623 million. This purchase makes the company the fourth‑largest publicly traded Bitcoin treasury in the world, holding a total of 30,823 BTC. It now ranks second in Japan, following Strategy, MARA Holdings, and XXI in global Bitcoin accumulation.
The firm purchased its latest batch of Bitcoin at an average cost of 17.4 million yen per coin, approximately $118,328 per BTC. This move follows a major acquisition in September, when Metaplanet bought Bitcoin worth $632 million, marking its first significant entry into large‑scale Bitcoin accumulation.
Institutional Demand Fuels Bitcoin’s Long‑Term Outlook
Institutional adoption is adding momentum to such bullish projections. Livingston highlighted recent inflows into BlackRock’s IBIT exchange‑traded fund, which attracted roughly $1 billion in 24 hours, as evidence of growing confidence in Bitcoin as a reserve asset. He believes this institutional shift will accelerate global acceptance and drive future price appreciation.
Another notable voice, Dan Tapiero of 50T Funds, shares a similar sentiment. He expects Bitcoin to reach the $1,000,000 mark once full‑scale institutional diversification takes hold. Both analysts point to macro trends suggesting that traditional firms will increasingly adopt Bitcoin, reinforcing Metaplanet’s ambitious strategy.
While some experts remain skeptical that a Bitcoin‑driven company can overtake a manufacturing powerhouse like Toyota, Livingston insists the odds are shifting. If Bitcoin maintains its current trajectory and Metaplanet continues its aggressive accumulation, the crypto‑focused firm could redefine Japan’s corporate hierarchy within the decade.