Melanion Launches Europe’s First Bitcoin Treasury Model

In a groundbreaking move for Europe, Melanion Capital, a Paris-based asset management firm, has announced the launch of the continent’s first private Bitcoin treasury model. The firm plans to raise $54 million, which will be allocated entirely to Bitcoin—making it one of the most aggressive BTC strategies in the region.

This marks a bold departure from traditional treasury approaches, where institutions typically hold reserves in fiat or low‑risk assets like government bonds. Melanion is flipping that model, choosing Bitcoin as a store of value and long‑term hedge.

Why This Is a Big Deal for Europe

Melanion’s Bitcoin treasury is a first for Europe and comes at a time when regulatory clarity around crypto in the EU is improving. The initiative is not only a strong endorsement of Bitcoin but also a signal that European financial institutions are warming up to digital assets in their core financial strategies.

While U.S. firms like MicroStrategy have been grabbing headlines for similar BTC‑focused treasury models, Melanion’s move could pave the way for European counterparts to follow suit, especially as inflation and economic uncertainty persist.

A Catalyst for Institutional Bitcoin Adoption

With $54 million committed entirely to Bitcoin, Melanion is putting skin in the game—and could influence other private and even public firms to consider similar treasury models. The fund is expected to use regulated vehicles to acquire and custody the Bitcoin, keeping everything MiCA‑compliant under European law.

Melanion Capital already made waves with its Bitcoin thematic ETF in 2021, and this latest move solidifies its position as a pioneer in bridging traditional finance with decentralized assets.