Program Overview
Kraken has introduced an invitation-only VIP program targeting ultra-high-net-worth individuals. This initiative, as confirmed by Co-CEO Arjun Sethi, provides members with dedicated management, expert access, and exclusive experiences, enhancing liquidity and institutional presence in Kraken’s ecosystem.
Kraken's new VIP program offers exclusive access to premium services, potentially increasing liquidity concentration and emphasizing client relationships.
The initiative aims at creating a tailored experience with dedicated support. Kraken VIP offers personalized management and access to internal experts.
Vision from Co-CEO Arjun Sethi
Co-CEO Arjun Sethi expressed the program's focus on ambition and scale, bringing an unprecedented experience to the digital asset ecosystem.
Ultra high-net-worth clients don’t come to us for speed alone — they come to us because they expect a partner who matches their ambition and understands what true scale looks like. Kraken VIP was built for them. It offers unprecedented access, influence, and an elevated experience that doesn’t exist anywhere else in the digital asset ecosystem. Kraken VIP defines the future of premium crypto service. — Arjun Sethi, Co-CEO, Kraken
Impact on the Ecosystem
The program could raise order book liquidity and deepen institutional flows, influencing markets like BTC and ETH on Kraken.
With no explicit token changes, it mainly affects Kraken's product ecosystem and enhances trading infrastructure and liquidity.
Kraken's VIP initiative highlights potential growth in institutional investments. Historical programs in this sector typically lead to deeper market liquidity.