- •JPMorgan values Bitcoin as cheaper than gold
- •The firm sees potential upside for BTC
- •Bitcoin’s market role could expand further
JPMorgan, one of the largest financial institutions in the world with over $4 trillion in assets, has made a bullish statement about Bitcoin. According to the firm, Bitcoin appears undervalued when compared to gold — a rare public show of support from traditional finance.
The investment bank noted that Bitcoin’s current price does not reflect its growing role in the global market. Analysts believe Bitcoin has room to rise, especially as more investors view it as a digital alternative to gold.
This insight comes at a time when Bitcoin is trading sideways, and many retail investors are unsure of its next move. JPMorgan’s view could restore confidence in Bitcoin’s long-term value.
Bitcoin vs Gold: A Digital Rivalry
Gold has long been the go-to asset in times of economic uncertainty. But Bitcoin, often referred to as “digital gold,” is catching up fast. According to JPMorgan, the value ratio between Bitcoin and gold is currently off balance, favoring an undervalued BTC.
The report highlighted how Bitcoin has matured significantly in recent years. It’s now a part of many institutional portfolios and is being considered for various financial products, such as ETFs.
JPMorgan’s stance is based on models that consider volatility, market size, and investor behavior. They suggest that Bitcoin should be priced higher if it’s to match gold’s status as a store of value.
JUST IN: $4 trillion Wall Street giant JPMorgan says #Bitcoin is undervalued compared to gold pic.twitter.com/M1ewVDjteh
— Bitcoin Magazine (@BitcoinMagazine) October 2, 2025
More Institutional Backing Could Drive Growth
What makes this announcement important is the source: JPMorgan is not just another retail voice — it’s a cornerstone of Wall Street. When such a major player supports Bitcoin, it signals to other institutions that the crypto asset is worth a closer look.
As institutional confidence grows, so could Bitcoin’s adoption rate. That would likely lead to increased demand and, potentially, a surge in price.
For everyday investors, this could be a sign to revisit Bitcoin — not for short‑term gains, but as a long‑term asset with real institutional backing.