Strategy Extends Its Accumulation
On September 28, investment giant Strategy added 196 BTC at an average price of $113,048, continuing an 18-month buying spree that shows no signs of slowing.
The firm’s total Bitcoin holdings now stand at a staggering 640,031 BTC worth roughly $71.7 billion representing about 3% of Bitcoin’s circulating supply. This level of corporate ownership highlights the growing role of institutions in shaping BTC’s supply dynamics.
By soaking up coins from the open market, firms like Strategy reduce liquid supply, creating a backdrop of structural scarcity that underpins long-term bullish arguments.
Outset PR Crafts Communications Like a Workshop, Powered by Data
Founded by renowned crypto PR expert Mike Ermolaev, Outset PR operates like a hands‑on workshop, building every campaign with market fit in mind.
Instead of offering random placements or templated packages, Outset PR carefully weaves a client’s story into the market context, showcasing what organic PR looks like:
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Media outlets are selected based on metrics like discoverability, domain authority, conversion rates, and viral potential
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Pitches are tailored to fit each platform’s voice and audience
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Timing is mapped to let the story unfold naturally and build trust organically
Outset PR occupies a unique niche as the only data‑driven agency with a boutique‑level approach. Daily media analytics and trend monitoring power every decision, so campaigns align with market momentum. And the approach feels collaborative — it’s like turning to a trusted friend who happens to be an expert.
Results‑Oriented, Insight‑Driven
The agency is goal‑oriented, so it pursues measurable results. They dive deep into each client’s aims, budget, and timelines to craft value‑driven campaigns that resonate with the target audience.
Outset PR fuses performance‑level analytics with high‑touch strategy. Besides logically verified organic PR the key strengths of Outset PR include:
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Market Dominance. Clients of Outset PR can gain recognition in the desired geo in merely a month.
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Traffic Acquisition. Outset PR's proprietary system places branded content across high‑discovery surfaces, combining editorial exposure with performance reach. This method consistently generates traffic volumes far beyond standard Google visibility.
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Tier‑1 Pitching. The team helps its clients to craft tailored messages and select relevant angles to outreach directly to tier‑1 journalists and editors. Strong media relationships and a focused pitching cycle open doors where it matters and increases chances of consistent coverage.
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Content Creation with Editorial Focus. Experienced writers with backgrounds in journalism, analytics, and sales content develop materials that hit both editorial and strategic targets.
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Targeted Media Outreach. Designed for early‑stage projects, these campaigns boost search visibility by securing coverage in media that trigger syndication across major crypto newsfeeds — laying the groundwork for scalable or highly targeted PR efforts.
BTC Technical Price Analysis: Above $113K, But Risks Remain
Source: coinmarketcap
From a technical perspective, BTC has bounced above its 30‑day SMA ($112,792) and reclaimed the pivot point at $111,245. The RSI at 47 is recovering from near‑oversold conditions, showing that momentum has improved after recent pullbacks.
If bulls sustain daily closes above $112,000, the next key upside target sits at $115,400, the 23.6% Fibonacci retracement level. A break above this could reignite momentum toward higher resistance zones.
However, the MACD histogram remains negative at -536, reflecting lingering bearish momentum. Adding to the caution, funding rates have flipped positive (+0.0014%), suggesting an increase in leveraged long positions that could set the stage for short‑term corrections if the rally falters.
Outlook: Institutional Scarcity vs. Market Fragility
Bitcoin’s return above $113K underscores the resilience of institutional demand. With Strategy alone holding nearly 3% of supply, the influence of corporate accumulation on market structure cannot be overstated.
Still, technical signals advise caution. While long‑term scarcity is bullish, the short‑term landscape remains fragile: bearish momentum persists, and rising funding rates could expose the market to over‑leveraging risks.
For now, BTC’s ability to hold above $112K will be the crucial battleground. A sustained push toward $115,400 could confirm institutional buying power is outweighing short‑term technical headwinds.
Conclusion
Institutional buying continues to underpin Bitcoin’s long‑term bullish case, but short‑term risks remain as technical signals flash caution. The challenge lies in balancing conviction with vigilance—mirroring how Outset PR balances creativity with data to craft PR campaigns that deliver measurable impact. Both in markets and in communications, the winners are those who recognize the signals early and act with precision when opportunities arise.
You can find more information about Outset PR here:
Website: outsetpr.io Telegram: t.me/outsetpr X: x.com/OutsetPR
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.