Gemini, a crypto exchange, has launched a fully localized operation in Australia. This expansion marks the company’s latest move in the rapidly growing Asia-Pacific region.
The launch aims to meet rising regional demand for digital assets. The new entity, Gemini Intergalactic Australia, is now licensed by the Australian Transaction Reports and Analysis Center. This license allows it to operate as a digital currency exchange in the country.
Gemini Expands in Australia to Meet Growing Crypto Demand
Gemini’s Australia launch is also a major foray into the region for the firm. Gemini sees a large market in Australia, according to Saad Ahmed, Gemini‘s head of Asia-Pacific (APAC).
The new platform is intended to better cater to the needs of retail and institutional customers. Australia is experiencing a significant adoption rate, and this new offering from Gemini could help that to continue.
According to the Australian Independent Reserve Cryptocurrency Index, the country’s cryptocurrency adoption rate rose to 31% in 2025 from last year’s 28%.
Overview of Gemini’s Strategy in Australia
Prior to the arrival of Gemini Intergalactic Australia, Aussies were able to access Gemini’s services via the company’s global portal. The company will now be able to offer personalized services for Australian users through a presence in the local market.
Gemini has opened an Australian office and hired staff to build a service tailored for the local market. This hyper-local strategy should help to bring more users and institutions on board, looking for regulated access to the cryptocurrency markets.
The Gemini Australia release is also part of the firm’s larger mission to further promote financial inclusion. Through its Australia exchange, Gemini expects that it will provide a regulated and safe environment for users to buy and sell digital currencies.
The Role of ASIC and Regulatory Compliance
The launch has been supported by Gemini Australia’s compliance with Australian Securities and Investments Commission (ASIC) regulations. In the last month, ASIC also implemented an interim measure to reduce intermediaries’ licensing obligations when supplying stablecoins.
The relief is aimed at boosting stablecoin use in Australia. Catena Digital Pty Ltd is the first issuer that will take advantage of this provision with its AUDM stablecoin.
ASIC’s work addressing fraud schemes involving crypto has, in turn, created a safe space for exchanges such as Gemini. ASIC has delisted more than 14,000 scam and phishing websites since July 2023.
Gemini’s Financial Performance and IPO Success
Gemini’s I.P.O. was considered successful, raising $425 million last month. This is one of the biggest launches in crypto this year. The high demand for shares in Gemini’s I.P.O. is an expression of investor confidence that the company will be able to meet surging interest.
The IPO was also the start of a new era for Gemini as it seeks to spread its wings around the world. Despite being a public company, the Winklevoss twins, who founded Gemini in 2014, retain majority voting power of nearly 94.5%.
Growing Demand for Regulated Crypto Access
The launch of Gemini Australia also follows demand from Australian institutions for regulated cryptocurrency exposure. Numerous investors want intermediaries that are both secure and transparent and compliant with the required standards.
It’s in response to this burgeoning demand from investors that Gemini is now launching into Australia, with a user-friendly platform aimed specifically at retail traders. Gemini’s approach involves establishing a significant local footprint in Australia to serve both retail and institutional clients.
Conclusion
The launch of Gemini Australia is a major step for the US-based exchange that seeks to increase its footprint in the Asia-Pacific market. With increasing cryptocurrency adoption in the country, Gemini is strategically poised to offer regulated exposure to digital assets.
Its local strategy is working, and strong financial results follow its IPO, but it raised money to be a leader in the digital asset sphere. With the continued advancement in cryptocurrency use in Australia, Gemini will continue to further its position in that country’s financial ecosystem.
Appendix: Glossary of Key Terms
- Gemini Australia Launch
- The introduction of Gemini’s fully localized platform in Australia allows it to offer regulated digital asset services to local users.
- Gemini Intergalactic Australia
- Gemini’s Australian entity, registered with AUSTRAC, to operate as a licensed digital currency exchange.
- ASIC (Australian Securities and Investments Commission)
- Australia’s regulatory authority oversees the financial services and crypto markets, including licensing and compliance.
- Stablecoin Adoption
- The increasing use of cryptocurrencies like stablecoins, which are pegged to assets like the U.S. dollar, in Australia.
- AUSTRAC (Australian Transaction Reports and Analysis Centre)
- The Australian government agency responsible for regulating financial transactions and preventing money laundering.
- Retail and Institutional Clients
- Retail clients refer to individual consumers, while institutional clients are large organizations or businesses engaging in crypto transactions.
Frequently Asked Questions: Gemini Australia Launch
1. What is the Gemini Australia launch?
The Gemini Australia launch is the introduction of Gemini’s fully localized platform in Australia, providing regulated access to digital assets for Australian users.
2. How does Gemini plan to serve Australian users?
Gemini’s new platform in Australia aims to offer secure and regulated services to both retail and institutional clients, with a team focused on localizing the experience for Australian users.
3. Why is cryptocurrency adoption growing in Australia?
Australia’s cryptocurrency adoption has grown due to increased interest in digital assets, with the national adoption rate climbing to 31% this year.
4. What role does ASIC play in the Gemini Australia launch?
ASIC’s recent regulatory measures, including temporary class relief for stablecoin issuers, support the Gemini Australia launch by easing licensing requirements.