Faced with the dynamic challenges in the world of decentralized tokens, Flora Growth Corp. has embarked on an ambitious strategy to position itself within the blockchain landscape. The firm plans to transition into ZeroStack, a digital asset treasury (DAT) company, aiming to leverage the distinct advantages of Zero Gravity’s AI-based blockchain. While companies often pivot to innovative sectors to stay competitive, the financial intricacies and market responses of these actions remain crucial to their success.
Where Did the Funds Go?
Despite announcements of a $401 million capital raise, scrutiny reveals that only 3% of these funds came from fresh investments. The intricate breakdown, detailed in an SEC filing, highlights new cash accumulation primarily from a $13.66 million private investment involving multiple investors. Additionally, DeFi Development Corporation’s contribution in Solana tokens provided a significant portion, but the asset recycling raises questions about its viability as new capital.
What Are Investors Saying?
Concerns over ZeroStack’s financial maneuvers have been flagged by several market participants, emphasizing potential liquidity issues. The notion of early liquidity access for foundational team members through innovative DAT use was pointed out as particularly concerning. Experts voice that this method allows these members to cash out prior to the customary vesting periods. Observers within the industry speculate on the resulting implications for long-term investor interests.
“The scam here is that you put it into this DAT, you pull [liquidity] forward, and you can sell public shares after you register,” noted an investor.
The $3 valuation per 0G token has also prompted a wave of inquiries, as it rests on mutually agreed-upon assumptions between the company and its investors. The SEC documentation provides no clarity on this pricing, which represents a hefty valuation before project maturity. Some question whether this inflated value is purely speculative, given the nascent stage of the 0G token.
Flora Growth’s gamble into DAT territory coincides with general concerns about transparency and market impact in similar efforts. Early indications like the struggling token launch and the market’s disapproval have resulted in downward pressure, drawing analogies to other underperforming tokens in the sector.
Flora Growth now faces the arduous task of finalizing new business structures and subsequently listing the shares via the SEC, with the potential risk of significant stock devaluation. Observers anticipate market destabilization as a result of this effort to introduce more liquidity.
Should these shares reach the public unpreparedly, industry experience suggests a possible downturn similar to other DAT figures. Retaining investor confidence will now hinge on Flora Growth’s ability to execute and coherently demonstrate viability to the skeptics.
“If you’re basically swapping that for equity that you can then sell once the registration statement goes effective, are you getting around these vesting rules?” questioned another industry expert.
Transparency about executive share lockups is notably missing. Such details could ease speculation but remain unaddressed. These declarations can exert a calming effect on the speculative fervor, laying a foundation for confidence and stability.

