- •Trump-backed crypto firm plans $200 million raise for digital treasury.
- •Fight Fight Fight eyes billion-dollar expansion amid memecoin market volatility.
- •Digital asset treasury aims to stabilize and strengthen Trump’s token value.
Fight Fight Fight LLC, the crypto startup associated with Donald Trump’s official memecoin, is reportedly seeking to raise at least $200 million to establish a new digital asset treasury company. According to Bloomberg, the initiative could eventually expand to as much as $1 billion, depending on investor participation and market conditions.
The company aims to use the treasury as a foundation for managing and potentially accumulating Trump’s memecoin, which has seen volatile market performance since its debut days before Trump’s second inauguration. The token, which once traded near $44 in January, has dropped sharply to around $7.6, according to CoinGecko data. Despite the decline, it maintains a $1.5 billion market capitalization and a fully diluted valuation of $7.6 billion.
Led by Trump’s long-time promoter Bill Zanker, Fight Fight Fight LLC has remained active in promoting the token’s visibility. The team has organized various publicity campaigns, including a high‑profile dinner with Trump in May for top coinholders. These efforts aim to sustain investor confidence and draw attention to the memecoin amid a fluctuating crypto market.
Ambitions for a Digital Asset Treasury
Sources familiar with the matter noted that the fundraising drive is still in development, with the digital asset treasury expected to play a crucial role in supporting the Trump memecoin ecosystem. Besides, it may serve as a liquidity reserve and a means to strengthen market stability for the token.
While the company has not made an official statement, the ambitious funding target highlights a growing effort to formalize and expand Trump‑linked digital assets into institutional‑grade ventures. The proposed treasury concept mirrors recent moves in the broader crypto space, where firms are increasingly building dedicated reserves to back their tokens.
Meanwhile, Nasdaq‑listed fintech company Alt5 Sigma has already built a similar structure. Its World Liberty Financial venture, backed by the Trump family, recently disclosed holdings of approximately $1.3 billion worth of WLFI tokens. This development underscores the Trump camp’s deepening engagement with blockchain ventures.
Fight Fight Fight’s fundraising effort, if successful, could mark one of the largest capital raises tied to a political figure’s digital asset. However, the market’s response remains uncertain as the Trump memecoin continues to face significant volatility in trading activity.