Strategic Expansion into Global Blockchain Ecosystem
Fanpla AG, a Swiss-based subsidiary of Fanpla Inc. (Japan), has announced the establishment of its new office in Zug, Switzerland, a globally recognized hub for blockchain innovation. This strategic move signifies a crucial step towards building a sustainable and borderless entertainment economy powered by blockchain technology. The newly established entity will serve as the central headquarters for Fanpla's European operations and will be instrumental in the ongoing expansion of the global FPL ecosystem.
Background and Purpose of Fanpla AG
The creation of Fanpla AG is a pivotal initiative designed to realize a decentralized global entertainment economy. By integrating expertise in fan engagement and blockchain technology developed in Japan, Fanpla AG will forge collaborations within the European crypto ecosystem, particularly in Zug, Switzerland, which is renowned for its trusted and advanced regulatory landscape. Through these partnerships, Fanpla AG aims to construct a novel token-based business model characterized by transparency, reliability, and innovation, thereby empowering artists and fans to co-create and share value across international borders.
Switzerland's Crypto Valley: A Strategic Hub
Establishing a presence in Switzerland's Crypto Valley is a fundamental component of Fanpla's overarching global strategy. This region is internationally acclaimed for its clear regulatory framework, its significant concentration of blockchain expertise, and its robust financial ecosystem. Fanpla AG intends to leverage this conducive environment to build a transparent and compliant governance structure that will underpin its international token ecosystem.
European Headquarters Driving Global Expansion
Fanpla AG is positioned to function as the primary hub for Fanpla's worldwide operations, spearheading expansion efforts throughout Europe and other global markets. In Japan, Fanpla Inc., in collaboration with Fanplus Inc., has cultivated a community exceeding 4 million paid fan members and has developed a digital infrastructure that effectively connects artists with their fans. Drawing upon this extensive experience and accumulated expertise, Fanpla AG is set to pioneer new fan engagement models and digital ecosystems specifically tailored for the European market. By harmonizing its profound understanding of the fan business with advanced blockchain technology, Fanpla AG will continue to elevate entertainment experiences for diverse audiences and cultivate a truly global fan economy.
Key Objectives for the European Base
The establishment of the European base in Zug is driven by several key objectives:
- •
Building a Global Platform:
This involves localizing the platform to facilitate connections between European artists and fans, enabling Japanese content and creativity to reach a worldwide audience. Concurrently, it will provide a framework for international artists to engage with the Japanese market.
- •
Expanding the FPL Ecosystem:
Fanpla AG will focus on developing new partnerships, listings, and use cases to broaden the utility of FPL across Europe. It will also establish a secure and transparent environment for artists and fans to engage with token-based services. By utilizing Switzerland's advanced financial and legal infrastructure, Fanpla AG aims to further strengthen its secure and compliant token economy operations.
- •
Driving Innovation:
A local Research and Development team will be established in Switzerland to lead research, development, and market studies. This initiative will ensure that the Fanpla ecosystem remains at the forefront of the rapidly evolving entertainment and Web3 industries.
Toward an Integrated Global Entertainment and Financial Ecosystem
The inauguration of Fanpla AG represents a significant advancement in merging entertainment and finance through blockchain innovation. By strategically positioning itself within Switzerland's internationally recognized financial hub, Fanpla AG will reinforce the governance and operational infrastructure of the FPL ecosystem. This will foster an environment where transparency, trust, and shared value between artists and fans can flourish. Moving forward, Fanpla AG is committed to driving initiatives across finance, technology, and entertainment, thereby supporting the sustainable development of its token ecosystem and expanding opportunities for global participation.
About FPL (Fanpla)
FPL is a digital asset operating on the Polygon blockchain. Following its successful Initial Exchange Offering (IEO) on Coincheck in November 2025, FPL is now accessible on the Fanpla Market. This platform facilitates digital asset purchases, ticketing, and access to exclusive fan experiences. As a utility token designed to connect artists and fans, FPL powers a diverse range of activities, including NFT purchases, access to limited-edition content, and fan participation in various events.
For additional information, users are encouraged to visit:
- •Project page: https://project.fanpla.co.jp/en/
- •White paper: https://project.fanpla.co.jp/en/whitepaper/
About Fanpla AG
Company Name: Fanpla AG
Headquarters: Zug, Switzerland
CEO: Masayoshi James Goto
Established: 2025
Business: Development and operation of blockchain-based entertainment services, applications, and digital content platforms that integrate Web3 and fan engagement technologies.
Website:http://fanpla.ch