eToro launches AI-powered advertising campaign in the UAE highlighting its premium loyalty programme - Coinfeather - Coinfeather Crypto News
eToro launches AI-powered advertising campaign in the UAE highlighting its premium loyalty programme
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Created in partnership with Secret Level, the AI-native entertainment studio, the ‘Elevate with eToro Club’ campaign leverages cutting‑edge AI production tools such as Google’s Veo 3, and will be broadcast across TV, digital, radio, and out‑of‑home platforms throughout the UAE.
The advert transports viewers onto the streets of Dubai, where a man joins eToro Club on his phone and suddenly soars along a skyscraper. As he rises, the world of eToro Club unfolds around him: exclusive perks ranging from personal account managers and discounted exchange fees, to global airport lounge access and exclusive events. The journey ends with a gesture of Arab hospitality as he is welcomed to a VIP gathering on the top floor, symbolising eToro’s promise to investors: elevate your investing experience with eToro Club.
George Naddaf, Managing Director at eToro MENA, said:
George Naddaf, Managing Director at eToro MENA, said:“Retail investors in the UAE are among the most digitally savvy in the world. For instance, our Retail Investor Beat survey shows 73% of them have used an AI engine for investment recommendations. With this campaign, we wanted to reflect that forward‑thinking spirit, by using AI not just as an investment tool but as a creative partner, as it allows us to produce localised content with speed and precision.”
“At the same time, we wanted to spotlight eToro Club, our unique loyalty programme. The Club sets us apart by providing premium tools and experiences designed for the local audience. AI allowed us to showcase these benefits through familiar visuals, like the scenes of Arab hospitality, ensuring the story feels relevant to Emirati investors.”
This latest campaign builds on eToro’s track record of deploying AI to create distinctive, high‑impact advertising. The platform made significant strides with its first AI‑generated ad campaign which aired during the Paris Olympics in July 2024, as well as a spot featuring a dance battle between a bull and a bear in Times Square to mark eToro’s launch in New York State. eToro also recently partnered with Google DeepMind to launch one of the first TV and YouTube campaigns fully created using its Veo 2 technology.
eToro is a trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have 40 million registered users from 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we’ve created a collaborative investment community designed to provide you with the tools you need to grow yourknowledge and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centrehere for our latest news.
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eToro is a multi‑asset investment platform. The value of your investments may go up or down. Your capital is at risk.
eToro is a group of companies that are authorised and regulated in their respective jurisdictions. The regulatory authorities overseeing eToro include:
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The Financial Conduct Authority (FCA) in the UK
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The Cyprus Securities and Exchange Commission (CySEC) in Cyprus
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The Australian Securities and Investments Commission (ASIC) in Australia
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The Financial Services Authority (FSA) in the Seychelles
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The Financial Services Regulatory Authority (FSRA) of the Abu Dhabi Global Market (ADGM) in the UAE
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The Monetary Authority of Singapore (MAS) in Singapore
This communication is for information and education purposes only and should not be taken as investment advice, a personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments. This material has been prepared without taking into account any particular recipient’s investment objectives or financial situation, and has not been prepared in accordance with the legal and regulatory requirements to promote independent research. Any references to past or future performance of a financial instrument, index or a packaged investment product are not, and should not be taken as, a reliable indicator of future results. eToro makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication.
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Middle East
eToro (ME) Limited, is licensed and regulated by the Abu Dhabi Global Market (“ADGM”)’s Financial Services Regulatory Authority (“FSRA“) as an Authorised Person to conduct the Regulated Activities of (a) Dealing in Investments as Principal (Matched), (b) Arranging Deals in Investments, (c) Providing Custody, (d) Arranging Custody and (e) Managing Assets (under Financial Services Permission Number 220073) under the Financial Services and Market Regulations 2015 (“FSMR”). Its registered office and its principal place of business is at Office 207 and 208, 15th Floor Floor, Al Sarab Tower, ADGM Square, Al Maryah Island, Abu Dhabi, United Arab Emirates (“UAE”).
