Bridging Wallets and Chats for On-Chain Actions
EtherMail has integrated its messaging system with Telegram to connect verified wallets and chat interactions directly to on-chain actions. This update is designed to create a direct, consent-based communication channel between projects and communities, ensuring that every message is relevant and verifiable. According to the company, the integration targets a potential base of one billion Telegram users, built on an existing ecosystem of 49 million connected wallets and 2.7 million verified users.
Replacing Traditional Email Campaigns with Verified Messaging
The goal is to replace mass email campaigns with a validated messaging model, where notifications reach an inbox tied to an actual wallet. Messages can include governance votes, airdrops, or NFT mints, giving direct on-chain utility to every communication. EtherMail argues that this architecture reduces noise and improves the precision of Web3 marketing, while ensuring full user consent. The impact will depend on how widely projects adopt the system and on users’ willingness to connect their accounts.
EtherMail Aims to Create a New Standard for Messaging and Marketing
The company will also integrate its Read2Earn system, rewarding users for reading messages or performing actions linked to on-chain events. This mechanism is part of a broader strategy to tokenize user attention and align incentives between advertisers and the community. Details about reward distribution and structure are still pending, but EtherMail positions this model as a core element of its roadmap.
The project has raised over $7 million in funding backed by Tim Draper, Draper Associates, and Greenfield Capital. With this capital, the company aims to strengthen its position as a consensual and traceable marketing platform designed for the institutional infrastructure of Web3.
Experts note that the model’s success will depend on the transparency of its tokenomics and its ability to maintain a verifiable, opt-in system. If EtherMail sustains this structure, it could establish a new standard for messaging and incentive distribution in decentralized ecosystems.
The information presented in this article is for informational purposes only and should not be interpreted as investment advice. The cryptocurrency market is highly volatile and may involve significant risks. We recommend conducting your own analysis.