Thumzup Media has announced it is exploring Dogecoin integration as an alternative payout system for users earning rewards through its advertising platform. The digital adtech firm currently enables cash payments for authentic content sharing about advertiser products.
CEO Robert Steele described the potential integration as creating a scalable, low‑friction rewards engine. Implementing Dogecoin could bypass traditional banking infrastructure, reduce transaction costs, and enable near‑instant settlement of micro‑payments across international borders.
The company holds approximately 19 Bitcoin and 7.5 million Dogecoin in its corporate treasury as of Sept. 30. Thumzup recently provided DogeHash with a $2.5 million loan to expand its Dogecoin mining operations. The firm launched its crypto treasury strategy in January with a $1 million Bitcoin investment.
Faster settlement through blockchain rails could enhance user satisfaction and increase platform participation rates. Dogecoin’s technical design naturally suits frequent, low‑value transfers that align with the pay‑per‑post compensation model. Accessing the global DOGE community may provide user acquisition momentum in crypto‑engaged markets.
Any deployment would proceed through phased rollout contingent on technical validation, regulatory guidance, and pilot testing results. The company positioned DOGE as a complement to existing cash rewards rather than a complete replacement of current payment systems.
Thumzup’s board previously authorized strategic treasury expansion beyond Bitcoin and Dogecoin to include assets like Litecoin, Solana, Ripple, Ether and USD Coin. The cryptocurrency holdings reflect the company’s broader digital asset accumulation strategy.
Internal assessments suggest reduced intermediary costs could preserve more reward value for content creators. The initiative aligns with Thumzup’s mission to democratize social media monetization and expand its creator economy model across broader geographies. Thumzup stock traded at $5 per share while Dogecoin was priced around $0.20 at publication time.