Concerns Over Information Finance Platforms
The blockchain investigator ZachXBT is part of a community that is expressing frustration with social media accounts promoting Information Finance (InfoFi) platforms. Among the platforms specifically named are Kaito Yaps, Galxe, Layer3, Cookie, Wallchain, and Xeet.
InfoFi applications emerged in the crypto cycle as a means to reward users for contributing analysis, predictions, market commentary, or social posts. These systems utilize AI models, token rewards, and community moderation to assess the value of contributions.
While proponents argue that the model transforms information into a tradable asset, critics like ZachXBT contend that the proliferation of projects based on this concept has led to a weakening of evaluation standards and has encouraged spam, automated replies, and "attention farming."
ZachXBT stated on X in July, in response to an account promoting Kaito Yaps, "All the meta has done is boost AI slop and low-quality content while pretending it brought sticky users to the project. It was profitable early on before it became saturated."
ZachXBT Launches Bounty for User Data
In a post shared on his Telegram channel, ZachXBT accused the targeted InfoFi platforms of incentivizing AI-driven posting behaviors that contribute to feeds being cluttered with low-value submissions. He noted that the situation had escalated to a point where even donation threads for open-source developers were being inundated with "AI garbage content."
The investigator announced a "$5K bounty to the first person who can successfully scrape all Kaito Yaps, Wallchain, Galxe, Layer 3, Cookie, Xeet users. Please capture any data available (username, user id, onchain address, score/points, etc). Send me a DM on X once completed."
Hours later, ZachXBT provided an update on his channel, stating: "To make it a bit easier I’ll be rewarding bounties for data sets from each of the six InfoFi platforms I stated. Xeet (144K X accounts) has already been completed."
Opposition to InfoFi influencers has been growing throughout the year, with an increasing number of Crypto Twitter members voicing complaints about engagement-driven scoring systems that prioritize volume over meaningful content.
Some community members believe that this model has fostered a cycle where projects must continuously generate hype to maintain participant engagement, thereby diminishing the authenticity of the conversations these platforms were intended to enhance.
Ubee, a user on X and former member of the Vertex Protocol support team, described InfoFi platforms as the "most widely promoted scams" of the current crypto cycle.
The crypto trader elaborated in a thread on X: "Most projects pushed out through Kaito and other infoFi platforms are nothing but coordinated attention farms if a new project needs your attention so urgently that alone should be a red flag. Funny how after TGE community evaporates and we watch the project hard reset to zero every single time."
infoFi is one of the most widely promoted scams in this cycle.
most projects pushed out through Kaito and other infoFi platforms are nothing but coordinated attention farms.
attention isn’t free.
attention is time and time is money.
if a new project needs your attention so…
— Ubee (@theUbee_) December 8, 2025
According to Ubee, the crypto audience is beginning to recognize the diminished credibility of these systems, noting that feeds are now filled with "technical jargon, scripted prompts and repetitive commentary" lacking originality.
AI-Driven Engagement and Crypto Promotions on X
Kaito Yaps, one of the projects mentioned by ZachXBT, was launched in 2022 as an AI-powered research platform for digital assets. Its tools aggregate market intelligence, on-chain data, and community discussions, and many traders use it to identify emerging sector trends.
The other platforms share comparable reward models based on user engagement, community tasks, or point-based activity systems. Some critics suggest that these incentives are exploited by automated bots and coordinated groups who flood feeds to maximize token earnings.
An NFT enthusiast with experience in the information finance community complained: "What to say about InfoFi … at first it looked good, but as time passed … I just feel used…Do we really want to continue to be used to promoting some projects just so they take the $ and we get peanuts for our time?"
Additionally, some users claim that many InfoFi platforms have begun to extract value from their own communities, asserting that contributors are being "farmed" along with the data they produce.
Commentator Azel reiterated: "Instead of experts, we have an army of mercenaries. Instead of discussions, we have ‘Reply Guys’ on steroids. The algorithms behind platforms like Kaito or Cookie reward activity and engagement. The moment the metric becomes the goal, it ceases to be a good metric. The user base has stopped thinking, and they have started executing tasks."