A recent survey by Charles Schwab shows a striking shift in investor sentiment: nearly 45% of ETF investors are planning to invest in crypto ETFs — the same percentage as those favoring traditional bond ETFs. This marks a major moment of parity between crypto and one of the most conservative investment categories.
This surge in interest is being driven by a combination of growing trust in digital assets, improved regulatory clarity, and the increasing presence of crypto in mainstream finance.
Crypto ETFs Enter the Mainstream
Crypto ETFs have long been seen as a gateway for traditional investors to gain exposure to digital assets without directly owning them. With major asset managers like BlackRock, Fidelity, and Grayscale entering the space, confidence in crypto as a legitimate asset class has increased.
The approval of spot Bitcoin ETFs in several countries, and the anticipation of further SEC approvals in the U.S., are also boosting enthusiasm. These developments provide a regulated and safer way to participate in crypto markets — something that appeals strongly to cautious ETF investors.
Moreover, improved custody solutions and reduced volatility in major assets like Bitcoin and Ethereum have made crypto ETFs more appealing for portfolio diversification.
BIG: Nearly half of ETF investors plan to buy a crypto ETF, matching bonds at 45% in Schwab’s survey.
— Cointelegraph (@Cointelegraph) November 7, 2025
What’s driving this interest? pic.twitter.com/yd09NfxJRc
Investor Sentiment Is Evolving
Schwab’s findings also highlight a broader trend: investors are becoming more comfortable blending digital assets with traditional portfolios. The fact that interest in crypto ETFs now matches bonds — a cornerstone of conservative investing — signals a turning point.
Younger investors, in particular, are driving this change. Millennials and Gen Z are far more likely to trust blockchain technology and view crypto as a long-term opportunity. This demographic shift is likely to continue pushing demand for regulated crypto investment products.
As crypto becomes a more accepted part of the financial ecosystem, products like ETFs will play a key role in bridging the gap between old and new finance.